We Built This City returns for Christmas to Carnaby Street. The pop-up shop on a mission to revolutionise London souvenirs, returns with a unique collection of Christmas gifts created by over 300 of London’s top artists, designers and makers. The Carnaby Street store will reveal its Christmas collection on Thursday 12th November with the store’s famous Coop housing a curated collection of the city's most exciting Christmas gifts. Plus, shoppers can head to the Christmas Shop (on the 1stfloor) for festive cards, decorations and wrap all by London creatives, as well as festive workshops to get everyone in the seasonal spirit.  



In collaboration with London design duo RUDE, We Built This City launches the city’s first bespoke Christmas jumper printing service. Shoppers can spread some jumper joy by creating a bespoke festive sweater choosing from 12 unique designs including; Her Majesty’s Christmas Message, Santa’s Massive Sack or Have Yourself An Eastenders’ Christmas. In under a minute the WBTC Christmas helpers will print designs onto one of 6 brightly coloured knits (or shoppers can bring in an old jumper to pimp up). 


In addition to offering the very best souvenirs in the capital, the store’s creative Coop (on the ground floor) will house a collection of beautiful, handcrafted Christmas gifts - all made by London artists and designers in the city - including Melody RoseJimbobartDavid WeatherheadNylon SkyOne We Made EarlierSloane StationeryCharlene Mullen and UnderCover.


We Built This City continues to offer London’s creative community a platform to host live art and design ‘Coop Takeovers’, as well as see customers try out their own creative talents at artist-hosted festive workshops including; Make your own festive jewellery and Christmas piñata, plus the art of wrapping class

MAKE YOUR OWN XMAS JEWELLERY (£20 – 1st DEC): Be the bell of the Christmasball and make your very own pop art Christmas perspex necklace with super talented Chloe Hope King, founder of Esoteric London (workshop includes all tools and materials).

MAKE A CHRISTMAS PINATA (£20 – 8TH DEC): Join Piñata fanatic Lizzie King for this unique two-hour workshop and make your very own festive Piñata filled with sweet treats for the Christmas season (workshop includes all materials and Piñatafilling.)

THE ART OF WRAPPING (£20 - 15TH DEC): Bring up to five pre-purchased Christmas gifts into store - or buy a handful from WBTC on your way in - and join wrap expert Lizzie King’s masterclass. The workshop includes five sheets of our artist-designed wrapping paper, an array of festive sticky tape, ribbons and gift tags - plus mince pies and a glass of prosecco.

And finally, We Built This City has invited two emerging London artists Sylvia Moritz and Rowan Ottesen (aka The City Works) to use the storefront as a public canvas and share their London-inspired graphic work to the world. After a summer showcase of talented East London artist Camille Walala’s graphic and bold designs, the new storefront artwork reveals a vibrant interpretation of one of the world’s most creative cities and features major London landmarks including St Paul’s, The Shard, Big Ben, Buckingham Palace and even The Carnaby Arch  - check it out for yourself!

For unique Christmas gifts created by over 250 of London’s top artists and designers and to book a space on a festive workshop head to We Built This City, 56 Carnaby Street. Follow us on Twitter @w_b_t_c