Menswear on the high street outlet Topman has begun a new denim project inviting designers from both sides of the Atlantic to get involved in the project that will aim to update the classic denim jacket.

The designers asked to take part are British menswear designers, Lou Dalton, Oliver Spencer, Katie Eary, and Shaun Sampson, who have all been involved in one of Topman and Fashion East’s initiatives, Man, NewGen Men, or have previously collaborated with Topman and from New York, new design talent, Mark McNairy steps in.

Topman Design Director, Gordon Richardson said of the project 'We have all own or have owned one but this project is the perfect excuse to re-evaluate the most iconic of all wardrobe staples the denim jacket, left to the dexterous hands of 6 leading menswear designers we have reinvention on a great scale. Trompe L’oeil, overprinting and mesh put the denim jacket centre stage once again.'

You'll be able to find the six new denim jacket designs in The six denim jacket designs in Topman stores in both the UK and USA, as well as online from 5th April and they will be the reasonable price of £70 each.

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