Floating gallery

Sony unveiled the world’s first offshore gallery on the Southwark Lake today to mark the launch of two new high-zoom cameras – the compact HX60V and bridge camera HX400V.

The work of ‘Where’s Wally’ creator Martin Handford appeared to float on the London lake where passers-by were encouraged to try to find the hidden Wallys in the artwork using the high zoom cameras 20m away on the shore, with  the quickest entrant winning the painting and camera.

Claire Beard, Product Manager for DSC, Sony UK comments, “We wanted to bring a bit of fun to the park experience this summer so we have partnered up with ‘Where’s Wally’ creators to make the ultimate family treasure hunt.

With the world’s first offshore gallery we hope to create the most interesting Wally search to date. Park goers will need to use the 50x optical zoom of the new HX400V to unearth the king of hide and seek”

Sony Cameras and Where's Wally Floating Gallery

HX400 / V

·         Experience all the detail up close with the Sony HX400V bridge camera with an impressive 50x zoom

·         Don’t worry about having to change lenses, the HX400V is complete with in-built 50x zoom lens – take pictures like a professional

·         In-built Wi-Fi allows you send photos and videos straight to your smartphone or tablet, while NFC connects effortlessly with compatible mobile devices at a single touch

·         With a 20.4MP Exmor™ R CMOS sensor allows more light and detail in every frame

HX60V

·         The ideal holiday companion – Sony’s HX60V travel compact with an incredible 30x zoom

·         Ideal for capturing stunning landscapes and wildlife even in low light with the HX60 newly developed BIONZ X processor

·         In-built Wi-Fi allows you send photos and videos straight to your smartphone or tablet, while NFC connects effortlessly with compatible mobile devices at a single touch

·         With a 20.4MP Exmor™ R CMOS sensor allows more light and detail in every frame