Tag: womens

Setting is even more important this season as LFW takes centre stage within the bright lights of the Westend. So when Ong-Oaj Pairam presented his fairy-tale inspired SS 16 collection in the decadent rooms of the Cafe Royal, Piccadilly, both setting and collection worked side by side to create a dreamy fairy-tale story in the heart of London. The show oozed glamour and elegance, with a Princess-esque feel thrown in for good measure! SS16 is officially full of hope, romance and the natural, according to Pariam.




Through his ornate detailing, Pairam proved he was ever the craftsman with an exquisite eye for the finer details. Luxurious fabrics, embroidery and fragile prints helped to evoke an air of romanticism that filled the grand room. Pairam's inspiration was also drawn from the natural world, as was seen from the delicate appliquéd butterflies and his homage to everything between the green, green grass to the flowing rivers; As his sweeping statement gowns in chiffon and silk exemplified. The entire collection only aided the dreamy vision that he was so eloquently trying to capture.





Ong-Oaj Pariam's collection was perfectly ironic in its pursuit to create delicate styles, for the modern woman who is anything but fragile. The woman in Pariam's SS 16 collection, is a fairy-tale vision who happens to be strong and ready to negotiate the demands of modern life. If anything though this show fully supported the fact that we are never too old to escape into our own fairytale worlds!

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Words: Sophie Joaman| Fashion Week Press|

Images: Daniela Monteiro & Celine Castillon | Fashion Week Photographer| @Danikm @cceline


nose jewelleryIf you want to keep up with the SS and AWs this 2015 then you are going to need to get yourself a bit of jewellery that dangles somewhere strange. Wether it's from the middle of your nose, your thigh or your feet, they are all options. Your best best is something gold, possibly with a couple of small stones on it and you should look like you've stepping right off the current catwalk and onto a wonderful beach where you are being shot for a look book.... in smoggy London. Yey!

New at WEST L.A. for SS15 are three unique women's jewellery brands that can solve all your strange jewellery positioning needs. All three labels, LUV Aj, Vanessa Mooney and Vidakush hail from the sunny west coast in L.A. bringing a touch of individuality in each collection.

Vidakush has got everyone's attention with silver septum clips, amazing floral inspired foot chains and jewelled thigh chains. Vidakush can be seen on international bloggers such as the effortlessly cool @mstr_of_disguise and one of the Songsters, Dani Song - @songdaniLUV AJ features a small edit of chunky gold and rose gold necklaces as well as delicate statement hand chains, while Vanessa Mooney ranges from earring sets, headpieces and and a great silver layered necklace. Below is more about each brand:

Luv AJ:

Designer Amanda Thomas started her accessories line in 2005 once her after-school obsession parlyed into her own line of accessories. After a chance encounter with a buyer at Fred Segal, they picked up the entire line for their stores and by the age of 16, LUV Aj was officially created.

thigh jewelleryAs a recent grad from Otis College of Art and Design, Amanda has learned from the best, interning with clothing designer Rachel Pally, celebrity fashion stylists Cristina Ehrlich and Estee Stanley, and the lovely ladies at the online magazine Who What Wear. These opportinutites have inspired Amanda to pursue her love of jewellery and eventually expand Luv Aj to boutiques across the world, leading to its popularity among starlets and clients such as Kim Kardashion, Vanessa Hudgens, Whitney Port and Nicole Richie who admire her signature heavy-metal spikes and layered chains.Amanda continues to expand Luv Aj and hopes to adorn the whole world in her bad ass bling.

Vanessa Mooney:

Vanessa Mooney is a brand built upon the musings of its namesake founder. Established in 2009, Vanessa Mooney is a product of all things creative - primarily inspired by the fluidity that lies within different art forms. Initially unaware of the industry, Mooney exists as an eclectic muse, creating accessories that draw exceptional influence from a multitude of eras, revolutions, and walks of life. Driven by a sense of artistic wanderlust, Vanessa Mooney is a brand that is for every woman - regardless of style and influence, she can find herself within the Mooney aesthetic. From vintage sentimentality to sophisticated simplicity, Vanessa Mooney accessories encompass the electric dynamism that lies within imaginative fashion. With an ever growing following embracing her designs including celebrities like Katie Holmes, Vanessa Hudgens, Jennifer Lopez, Lily Allen, Jessica Alba, Hilary Duff, Megan Fox and  Emma Roberts, Vanessa Mooney may just be the one to watch. Handcrafted, often intricate, always unique and ever imaginative; Vanessa Mooney is a brand, a lifestyle, a state of mind.


feet jewelleryVidaKush designer, Rhianna Cooper, graduated from CalPoly SLO in 2011, with a degree in international business.  She got her start shortly before graduation selling jewelry on the Venice Beach Boardwalk where many of the pieces were designed.  Drawing influence from Indian, Ancient Egyptian, and Native American culture, the line is an eclectic mix of Bohemian meets Rock n Roll with a bit of something for everyone. The name derives from two parts, Vida means life in Spanish, and Kush is what the Ancient Egyptians used to call gold.  VidaKush as the name is meant to convey the message "Live Gold".  The "Live Gold"  motto expresses that no matter the day, or the circumstance everyone deserves to live beautifully, lavishly, and to always feel their best. LIVE GOLD

All the jewellery is now available in store and online at http://www.westlaboutique.com/accessories/jewellery

Beat the winter blues with pastel shades and make work more bearable with a few new wardrobe additions.

Channel Oscar De La Renta's SS/15 catwalk with these items from the much more attainable Clarks. Courts and flats are still in, as are flesh tones and pastels but even lighter than before.

Everyone knows that if you match your shoes with your handbag you look pretty well put together so use the below as a little pick and mix to perfect pastel plotting.

Clarks pastel shopping fashion

We know, spring is the last thing you can imagine at the moment. But ponder a while in the sun coming through the window today and think what you might like to buy from Hennes for the warmer months.

Hennes have released their look books in video format for both their mens and womenswear collections.

For the ladies -

The lookbook features looks with light silhouettes and effortlessly fresh pieces from the collection. We're going gypsy 60s with boho tops, long boots and tassels in neutral shades. The Spring collection will be launched in stores March 6.

For the men -

The menswear lookbook features looks with light silhouettes and effortlessly fresh pieces from the collection. The order of the day is smart casual with collar less shirts and a beach holiday type feel to trousers.The Spring collection will be launched in stores March 6.