Movie trailers are supposed to get people excited about upcoming releases, although they've also become mini spoiler factories in recent years, revealing too much plot for some people's liking. But what about the trailers that go the other way, actually obscuring the content of the film in question and making audiences anticipate an altogether different experience? Here are five trailers that turn out to be quite misleading if you end up seeing the movie they're promoting. WARNING: HERE BE SPOILERS!!!
To be fair to the people charged with putting together the trailer for Drive, the movie doesn't do itself any favours by having such a bluntly descriptive title. And of course if you've actually seen it you'll know that the driving is kept to a minimum, even if the brief stints on the road are special in a low key kind of way. Critics loved it, but Fast & Furious fans went home feeling like they'd been deceived.
In Bruges (2008)
Watch this trailer after you've seen the generally excellent In Bruges and you'll start to question whether it was all that good in the first place. It takes a reserved, slightly depressing movie and presents it as a knock-about gangland caper, cutting together all of the broadest jokes from the film and leaving out the dark, dingy examination of guilt at its core.
Pan's Labyrinth (2006)
Sure, Pan's Labyrinth has been the blueprint for all of the subsequent gritty live action movies that Disney has churned out in recent years. But the English language trailer for Guillermo del Toro's original picture makes it look like a fantastical tale from the House of Mouse, not the creepy, clever allegory about fascism that it actually is. Also, the trailer doesn't give away the fact that it is a Spanish film with subtitles, which really wound up some people who paid to see it and didn't expect to have to do any reading.
Jarhead is really a movie about inaction, but by squeezing together all of the most boisterous set pieces, the trailer makes it look like a gung-ho tribute to ass-kicking marines. It's no wonder that those who went in expecting big scale battles and macho camaraderie were disappointed.
Before Frozen had become one of the most financially successful films of all time, we got a first look at the film in the form of the following trailer, which on reflection is technically an animated short not related to the plot in any way. It features a magical snowman and a reindeer dicking about on a frozen lake, and gives the impression that the film might include these two as the main characters, when in fact they're nothing more than sidekicks. Basically, Disney was trying to copy the success of Scrat from Ice Age. And we're actually pretty glad that they didn't give away anything about the film with this clip, because it made the finished article all the more enjoyable.