It's got one of the most confusing, hard to read signs of all of London's restaurants but that hasn't held Busaba Eathai back. It's now just opened a new flagship in Shoreditch.
This will be Busaba Eathai's most ambitious site in their 15-year history. Following on swiftly from the group’s successful launch at The O2, the highly anticipated Busaba Eathai Shoreditch will open its doors this February.
Opening just in time for the beloved brand’s 15th birthday, the new Busaba Eathai Shoreditch is spread across two floors accommodating 164 covers in the iconic dining room, new Kinnaree bar and two terraces; it is a testament to Busaba’s evocative and ambitious design ethos, and most importantly of all, its authentic and flavoursome Thai cuisine.
The Shoreditch branch will introduce the modern Thai Kinnaree Bar (pron. Khin-NAH-rah) to the Busaba Eathai brand. The Kinnaree is an angelic half-woman, half-swan creature that adorns many temples and palaces in Thailand; she is a graceful, admired beauty that travels between the human and mystical worlds; Thailand’s celestial messenger.
The Kinnaree Bar in Shoreditch will be adorned with a hand-picked selection of Thai art, from khon dance masks and bronze temple bells to the centrepiece - a hand-carved kinnaree statue created by craftsman ‘Lert’ from the far north of Thailand.
The Kinnaree Cocktail list will include modern Thai twists and popular classics all influenced by the rich flavours and aromas of Thailand. The extended list includes; the Jasmine martini, a fragrant mix of gin, cloudy sake, jasmine and guava; the Mussaman Sour, a twist on the New York sour inspired by the earthy spices of Southern Thailand; and Busaba’s tribute to the best mango sticky rice street food stall in Bangkok, Ning’s Mango Colada.
Connecting the Kinnaree Bar and the classic Busaba dining room is a tropical courtyard with soaring living walls, a statuesque staircase, a serene reflection pool and the quintessential Busaba Buddha shrine.
A statement of Busaba’s commitment to creating the best Thai offering in the UK, the Shoreditch site will be home to the Busaba CookThai academy. A dedicated development and teaching kitchen, the CookThai Academy will be the educational hub for Busaba’s family of talented chefs during the week. At the weekend, Executive Chef Jude Sangsida and his wok-masters will share their finely honed skills with CookThai Academy classes: open to the public from April.
Lunch at the Kinnaree Bar will offer a sneak peek of Executive Chef Jude Sangsida’s creativity. Changing regularly, the Kinnaree Lunch Menu served only in the bar on weekdays will see Shoreditch locals enjoying the newest Busaba fare, straight from Innovation Sessions at the CookThai Academy. A few of the dishes that will be featured in the opening weeks include the traditional Thai railway fried rice, Thai roti wraps and Chilli beef rice set, all priced reasonably between £5 and £8.
Busaba fans seeking their favourites such as the Thai calamari, Sen chan pad Thai and Green chicken curry will have their cravings sated in the Busaba communal dining room, which will provide a tranquil retreat from the Shoreditch bustle.
Jason Myers, CEO of Busaba Eathai, commented: “This launch marks a pivotal moment in the Busaba Eathai story. Our new site here in Shoreditch brings together all of the magic of its predecessors as well as representing our evolution as we celebrate our 15th birthday and look forward to our expansion across the UK.”
To celebrate the opening and Busaba Eathai’s 15th birthday, Busaba will be hosting a succession of free live events starting in mid-February. On Friday and Saturday nights Shoreditch locals Hoxton Radio will be joining the Busaba team as resident DJs in the Kinnaree Bar. Busaba will also host six weeks of Sookjai events, focusing on creating a ‘happy heart’. Free yoga classes, meditation sessions, CookThai miniseries and wellbeing talks will be hosted at Busaba Eathai Shoreditch.
Having launched in 1999 with its first site on Wardour Street, Busaba Eathai has gone from strength to strength, offering Londoners a true taste of Thailand with its aromatic flavours and holistic approach. Fifteen years on, the group runs 12 sites across London and has a loyal following of diners seeking out authentic yet contemporary Thai cuisine at an affordable price.