Ballantine’s, the world’s No 2 Scotch whisky, has unveiled tshirtOS 2.0 - the world’s first scrunchable and washable digital t-shirt which allows wearers to display text of their choice and animation in real time - to the world’s media at the second edition of Pernod Ricard’s “Innovation Day” event in Paris, France.
Representing one of the most advanced pieces of apparel-focused wearable technology available today, tshirtOS 2.0 is an illuminated blank canvas – an innovative approach to using technology for the purpose of self-expression and to show the world the ‘True You’, abiding by the Ballantine’s mantra of ‘Stay True’. It has been designed to allow individuals to create their own designs and express their true thoughts without relying on the statements of others, displaying their creations via the shirt’s in-built LED technology.
tshirtOS 2.0 is a revolution in design on the prototype innovated by Ballantine’s and Cute Circuit in 2012. Created with the latest in micro-technology by leading wearable technology experts SWITCH – a San Francisco based fashion technology company, tshirtOS 2.0 is lightweight and made with fine cotton modal for a soft touch. It is also hand-washable and can be scrunched, folded and even withstand spillages without affecting its use - making it usable in real life scenarios.
A mobile application which functions as a bridge between the t-shirt and the internet controls the in-built operating system (OS), allowing the user to send and receive data and to control content displayed on the t-shirt. An initial run of 20 units has been manufactured and will be showcased in key Ballantine’s markets around the world in the coming months.
Peter Moore, Global Brand Director for Ballantine’s, commented: “tshirtOS 2.0 represents a truly innovative way for consumers to express themselves and answer Ballantine’s invitation to ‘Stay True’, by literally creating and then wearing an expression of themselves on their chest. Wearable technology is going to be one of the key trends of 2014, and we can’t wait to give Ballantine’s fans around the world the chance to see and experience tshirtOS 2.0 for themselves.”
Alison Lewis, Founder of SWITCH and co-creator of tshirtOS 2.0, added: “tshirtOS 2.0 is a whole new way for people to create, share and express themselves through fashion. It’s soft, feels great on and is completely undetectable as technology. We are very pleased to be working with Ballantine’s on such a magical and inspirational product.”