Tag: superdry

So many festivals, so little time to shop and look the part! This year Superdry are giving you a helping hand making sure you don't turn up at the wrong place wearing an oh so very wrong outfit.

Luckily, unlike all the festivals you'll be flitting to all summer there's only one place you have to shop for them all!

Check out their styles below.

Your summer festival guide 2017

Provided by Superdry

London Collections: Men
 is back and, although we say it every single season, we promise you that this is set to be the best one yet.  LCM has now truly found itself, escaping its newcomer status and  cementing its credibility at long last, far away from the shadow of womens week. It’s hard to believe that all there was to showcase this incredible menswear talent was one day, parking clumsily on the end of London Fashion Week when most of the media had already left the cobbles in favour of a Milan climate.


This time we’re focusing on SS15, already looking far beyond what the boys have on their back right now to what they’re be hankering after come next year. This forecast is truly phenomenal and dynamic, as are the  myriad of internationally renowned and emerging designers that showcase their collections at this time. Raising the profile of menswear globally and positioning the event confidently alongside London Fashion Week, is it any wonder we’ve got so many new faces heading up the WJ team from tomorrow?


Look out for catwalk, event and streestyle from the following talent:

Rosemary Pitts
Alannah Francis
Andrea McCaul
Sopida Rodsom
Amie Caswell
Evie Parazite
Zoe Lamb
Carly Florentine
Katherine Thompson
Chibudem N
Frederick Olafsson
Clarissa Waldron


This season highlights include shows from classic tailors Ede and Ravenscroft through to Duchamp Oliver Spencer, Richard Nicoll and YMC alongside increasingly popular displays from Astrid Anderssen and Nasir Mazhar. The WJ team will be delivering live show reports plus a mix of opinion pieces, streetstyle and videos during and after the main event.

Although it all kick starts tomorrow morning, our first stop is the official BFC x Superdry event this evening which is sure to get things started in the right way.


Keep an eye on our Fashion Week section from Sunday for all the coverage and follow @whosjacklondon for minute by minute updates.



Camilla Hunt | Fashion Week Editor | @littlemyth | Insta: camillamcleanhunt

Polo shirtSteeped in preppy controversy the fashion world are trying their damnedest to get us back wearing and loving the polo shirt.

The polo shirt, with it's rich history works perfectly for the heritage look and goes well with the boating shoes and slacks that have been in all summer but can we get over how much we hated them?

I for one still have a problem with the polo shirt. Firstly they are always cut like a box making them unflattering unless you are pretty trim and the collars just get in the way, they bunch up with jumpers, jackets, coats and more, being too small to get over the top collar and too big not to sit neatly under.

However I can't discount the few men out there that have always and will continue to view the polo shirt as a wardrobe staple.

Whatever your views on them however they are flooding the high street with Superdry (R

Regent Street) being the latest to bring out a whole new range of the mixed emotion beauties ranging from £34.99-£39.99.


Superdry + Cheaney 1

If you needed any more proof that male fashion was going in a smarter direction then look no further than these brogues, a collaboration between Superdry and Joseph Cheaney & Sons.

The new shoes are from a new range of smart footwear for Superdry that offer something a little more special for your feets.

British brand Joseph Cheaney & Sons have 125 years of history as a brand and have used the finest leathers in Europe to make this three style range that launches exclusively in Superdry International Regent Street.

In the new shoe range are, a classic brogue, Chelsea boot and brogue boot. Each style boasts Goodyear welted soles, leather insoles, and a heavily burnished finish.

Superdry's influence comes in in their signature orange, adding a vivid splash of colour in either a pull tab, colour pop lined tongue or offset eyelets on the heel counter.

Prices start at £249.99 and range up to £279.99

With the first ever London Collections: Men weekend well and truly underway, the capital can expect to see a huge scope of innovative and original approaches to British men’s fashion over the next few days.

Friday’s Superdry x Timothy Everest presentation was no exception. Taking place at Superdry’s Regent Street store, a cluster of sharp-cheekboned models posed in even sharper tailoring against a backdrop of an upper-class country library, complete with overstuffed leather chairs and hunting rifles.

Guests circled the moving tableau (iPhones and mini bottles of Moët in hand) as the models alternated places, occasionally pouting as they read a copy of the Financial Times, or staring moodily into a crystal tumbler full of whiskey.

Taking a novel approach to S/S13 style, the collaboration fuses Timothy Everest’s bespoke craftsmanship with SuperDry’s casual urban style, with the aim to contemporise the classic suit for the modern man.

A shared love of quality British tailoring brings the two brands together in force, with Timothy Everest’s selection of traditional tweeds, sateen and herringbone meeting Superdry’s raw denim and satsuma-bright logos.

The result is an eclectic capsule collection comprised of four slim-fitting styles. Each style takes inspiration from an iconic film character, with a choice between Super Spy, Bank Robber, San Franciscan and Country Rebel.

Does it work? It’s certainly interesting. Such an intense fusion of classic and contemporary, of formal and casual (such as motorbike boots juxtaposed with a heavy tweed suit jacket, or a naval-striped tee combined with a starched shirt) is not an easy one to pull off – and yet, for the most part; the collection manages to merge the two styles fairly fluidly.

While we can’t see the average Superdry customer responding to all of Timothy Everest’s classic design features, the collaboration has definite potential for the contemporary sartorial-conscious man.

You can see more of Superdry's designs here, and Timothy Everest's designs here. Images courtesy of Catwalking.com.

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