Tag: St Jame’s

St James is the undisputed home of British men's fashion. The milliner, the tailor, the luxury shoemaker – Jermyn Street holds some of the finest brands in English heritage fashion. So it seems only right that every season this buzzing road becomes an open-air catwalk for LFWM, showcasing the best that menswear has to offer.

The sun was shining, a gentle breeze was blowing and as the clock struck eleven, the beat of Jain's Makeba marked the start of the St James's Jermyn Street show. Now an institution of mens fashion week, each season the shops and designers that call this area home come together to showcase their new season offerings to a packed audience.

As the likes of David Gandy and Jim Chapman looked on, the models appeared on the runway. Curated by GQ's fashion editor, Grace Gilfeather, the show was split into sections – lightweight suits and linen from Emma Willis and Hawes & Curtis with colour pop accents kicked off the summer tailoring edit.

Velvet blazers and silk robes announced the move into an ode to Jermyn Street's heritage, complete with pocket squares from Harvie & Hudson and Crockett & Jones loafers.

Dunhill introduced a more casual vibe with bomber jackets and roll neck sweaters, accompanied by Aquascutum and Barbour. Colours were subdued, ranging from soft greys to neutral beiges, with the odd flash of coral or turquoise adding warmth to the curated selection.

We finished up with pool side chic – shorts from Jigsaw and Turnbull & Asser got shorter and shirts became unbuttoned for a relaxed style.

As the models filed off the catwalk, the crowd seemed buoyed by the show they'd just seen – there really is no better way to shop the current season than outside in the sunshine to some great music. Everyone soon dispersed in groups into the shops on Jermyn street, where live models sat in windows displaying some of the pieces we'd just seen and others for SS17. In a fashion week world where usually we are only spectators, there is something quite special about the St James's Jermyn Street show – it feels just that bit more interactive and immersive, adding a new element to proceedings.

 

Words: Katharine Bennett | Fashion Week Press | @misskatebennett

Images: Tegan Rush | Fashion Week Photographer | @tegan.photography

 


In Fortnum and Mason, we were greeted to an immaculate and polished presentation covering Jermyn St in ss15. Whilst I thought that Jermyn Street was famous for its shirt makers I was pleasantly surprised at what an array of different men’s fashion stores there were. Having a range of quaint and traditionally English stores along this street is what makes it so special and quintessentially British.

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Videos were played on the walls, depicting a range of demonstrations; from how to create the perfect pocket square to hats and hat etiquette. Christopher Mundy from Budd shirt makers showed us how to create different pocket squares, how to wear them and most importantly when to wear them. It is difficult to believe that so many beautiful arrangements could be formed from a simple scarf.

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Jermyn St, has changed my outlook on the presentation of yourself and ways to uphold appearance. Learning from Simon Maloney about shirt collars may seem meticulous but it is upholding (all of these stores and speakers are) a tradition in our history that all gentlemen should know. The respect that one can demand on any occasion can only go so far if you wear a simple summer lounge shirt to a formal ‘black tie’ dinner. Whether prom, office, wedding or personal, Jermyn St will advise you.

Jermyn St’s passion is clear, seeing the amount of confidence and excitement that they have, towards each store’s offering is reassuring. Reflecting their values so well, this enables you (and your inner yuppie) to feel confidence in expert and caring hands. Jermyn St, will make you so dapper, you will be transformed into a true English Gent

Words:Frederick Olafsson |Fashion Week Press
Images: Katherine Thomson |Fashion Week Photographer