Guests were given headphones to wear as they entered the Vinyl Factory show space. Bass-heavy electro melodies played out of the speakers and could be heard through the headsets. A series of screens showcased the 3D CGI models in a selection of Fyodor Golan “Miximaliste" designs. An instrumental version of Riri’s Needed Me played at one point and I’m pretty sure that the Bajan beauty, whose love of thigh high boots is well-documented, would be a fan of some of the Fyodor Golan footwear herself.
Real life models walked around the showroom once the screens stopped showing the 3D imagery. And after showcasing Fyodor Golan’s SS17 designs in motion, they each took to four different areas of the room so that attendees could get up close and personal with the designs.
The holographic fabric two-piece was a show stopper. A rainbow of colours could be seen as the model wearing it sauntered around the room and shifted against the backdrop of hazy neon hues which now occupied the screens. Although it didn’t feature any of the material, the jacket of the two-piece resembled the structural design of a denim jacket, and strong denim pieces made up a number of the other looks. Forget double denim, although that made an appearance here too, Fyodor Golan made a strong case for triple denim, quadruple denim and just-about-every-inch covered in denim.
Ruffles and frills, both reoccurring features of numerous other shows this season, accented several of the looks presented at Fyodor Golan. Regardless of your feelings about looks of head-to-toe denim, full length holographics and luminous pink gowns, Fyodor Golan’s collection definitely translates well into wearable and desirable pieces. It wouldn’t surprise me if holographic mini skirts or holographic accented accessories are big in SS17 and if denim’s spring/summer update takes on similar manipulations to those showcased here.
Hair and make up was bright and bold. Most of the models wore braids with beads on the end and some had the front of their hair slicked down in waves, styles which have strong roots in black hair history. Brows were bleached and lips were lined and filled in with deep berry tones.
It’s wonderful when designer’s show as much passion and thirst for originality in how their designs are displayed as they do in the creation of their collections. This was a fun presentation with promising looks. Top marks for the inventive approach.
Words: Alannah Francis | Fashion Week Press|@AlannahFrancis1
Images: Tegan Rush | Fashion Week Photographyfirstname.lastname@example.org