Covent garden seems to getting all the good brand shops currently.
Most recently coming from the same birthplace as some other pretty successful brands (Cheap Monday, H&M) is Tshirt Store hailing form Sweden. This APril will see it's first UK store and bring all it's wonderfully simple T-shirts ands socks to central London. Tshirt store and its designs focus on quality and originality so we will have another haven for any lover of the graphic T.
Each print run of each T-Shirt is limited keeping all designs fresh and moving and making sure it is less likely that you will bump into someone and have to say snap (as that of course is what you do when you see someone wearing the same item of clothing as you). There are new designs every week that come form their team of in house designers who take inspiration from a tun of place, from art to music to the street.
The store will be open on the 1st April with over 80 T-shirt designs as well as outerwear and accessories (remember the socks we mentioned, nothing beats a good sock.).