British heritage menswear label, Private White V. C have opened a pop up store in Covent Garden.
The pop up can be found at Seven Dials, 46 Monmouth Street and will house the Private White V.C AW12 collection as well as exclusive pieces. Think chunky knits, classic cut trousers and winter coats.
All of Private White V.C's pieces are hand crafted in Manchester where the label has a factory, only British materials are used.
Private White V.C's head designer and owner is Jack White's great grandson (no not the singer), James Eden. The brand has three decades under it's wing so all of their heritage designs come straight from original heritage ranges sold in the start.
The pop up shop has been designed as an extension of the factory and includes details of the journey of each garment as it is created and eventually hung in store.
The ethical footwear manufacturer that gives away a pair of shoes for every one that you buy, TOMS is in Seven Dials for its final month.
As TOMS is usually just housed online this gives you a great chance to try on some shoes before you buy them and to see the full collection in the flesh.
The shop can be found at 69 Neal Street and it will be there until the 28th July. Stocked are the latest spring summer range of shoes as well as their recently launched eyewear collections.
The spring summer range includes footwear that uses casual materials including burlap, basket weaves, perforated canvass and chambray, all carefully designed to reflect a carefree lifestyle. There are also a large number of rope sole shoes on offer, great for the summer that we're not having.
TOMS operates a 1 for 1 policy where each time a pair of shoes is bought TOMs gives a pair of shoes to a person in need.
69 Neal Street, Covent Garden, WC2H 9PJ
The Guts For Garters curated exhibition in Seven Dials has its last day today so you better hot foot it down if you want to catch it before it vanishes into the London smog!
The Exhibition, entitled, Sex and Death includes art fashion and design that all relates to our endless strange fascination with the two subjects.
Curated by Guts For Garters and Fox and Squirrel the exhibition which is more of a gallery/shop fusion is based at 20 Earlham Street and showcases some of London’s best creative talent alongside a curated selection of one off items, from clothing to furniture and scent to food.
This exhibition pop up was so good that it got an extra week in its space so is most likely worth a sneaky peak.
Sex & Death
20 Earlham Street
British Menswear brand Tobefrank pops up in Seven Dials this month to celebrate their London Collection simply called, Men.
The shop is curated by graduate designer Frances 'Frank' Phillips the Tobefrank pop up will be full of menswear inspired by 'the real gentleman' with an interior that leans to the 18th Century which is a nice change from an industrial or salvage feel.
The store can be found on Shelton Street between the 15th-19th June.
The collection featured is for SS/13 and it is full of strong colour palettes and versatile items. All items are made exclusively in England employing a mass of UK tradesmen purchasing everything from buttons to embroidery all in the UK.
The Tobefrank website is full of great images of their pieces coming together from patterns to material strips so take a look and get an idea of what they're all about.
The store will open to a live presentation and installation of the collection and visiters will be given the chance to put in personal orders to the brand.
Tobefrank, 1-3 Shelton Street, Seven Dials, Covent Garden
Ethical shoe company TOMS have opened the doors to a new pop-up shop in Covent Garden's Seven Dials area.
TOMS sprang to the UK's attention two summer's ago when they drifted over from American shores to us and since then they've become a staple for those who not only like to look good but also like to do good too. That's because every time someone buys a pair of TOMS they donate a pair to a child in need.
Now they've opened their first ever stand alone store in Seven Dials just in time for us all to stock up before the hotter weather (hopefully) hits.
Open until 28th June the space will also be used for events such as the TOMS Community Fair which is taking place this Saturday (5th May). If you pop down you'll experience live music, drinks, food and shoe customisation plus loads of other bits and pieces.