To relaunch the iconic Superstar shoe, adidas Originals kicks off the New Year with the global campaign questioning what it means to be a superstar in 2015.
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
The campaign features David Beckham, Pharrell Williams, Rita Ora and Damian Lillard in a 90 second film directed by Karum Huu Do.
Rita Ora has followed in the footsteps of her ‘besstie’ Cara Delevinge in becoming the new face of DKNY. Last month she co-hosted DKNY’s #dknyartworks launch and now she is going solo for their Resort 2014 campaign.
She announced herself on Tuesday that she was shooting in Time Square and invited all her fans along,"Good morning. Hitting the gym then we do a HUGE photoshoot in the middle of Times Square! Come and say hi! 12pm! It's going down!!" As well as putting some pictures of the shot on instagram, as seen below.
She is already the face of Madonna and Lourdes' Material Girl collection and has now stopped traffic in Times Square while adding DKNY to her list!
Madonna and her daughters clothing line, Material Girl has got a new face - Rita Ora.
The 22 year old singer, Rita replaces Georgia May Jagger as the cover face of the brand and reportedly got given $760,000 for the pleasure.
The new campaign for the brand featuring Ora was shot in London but it's turned out a little odd we think - we didn't even twig that the image below was even her until we saw the small 'Rita Ora' written on it. (looking a little manly there Ora...).
This one is better -
The collection, although wanting to channel the UK and London is only available in Macy's - in fact the whole label is only available there so if you want to grab any of it you'll need to book yourself a plane.
A little while ago now, Hunger TV revealed they had aided Rita Ora in shooting the video for her latest track 'Facemelt'... but what they didn't tell us, is that they'd been keeping a secret that everyone would want to see. Rankin is a cheeky fellow isn't he?!
That secret, was a second version of the video, and this one features Miss Cara Delevingne, model of the moment.
This is pretty cute when you think about the fact that Rita and Cara are alleged best friends.... Oh an also, Cara just got an amazing tattoo of a lion on her finger, on Rihanna's reccomendation. Can anyone say girl power friendship group!?
We just love that Cara is the world's biggest current super model, and yet she loves to pull a goofy face, or five. WINNER.
Superga UK have announced British Singer Rita Ora as the face of their Spring / Summer 2013 campaign. Rita has taken the reins from Alexa Chung, who due to TV commitments in the USA was unable to continue her role as ambassador for the label. Alexa, who helped Superga create iconic images with her creative direction and styling, is happy that the brand will continue with such a talented new signing. With her first three singles of 2012 all going straight to number one in the charts, Rita has also shaken up the fashion world with her street-luxe signature style.
Rita has team up with Superga for an exclusive shoot featuring the brand’s new Spring / Summer 2013 collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes. Signed by Roc Nation / Columbia Records after being discovered by the legendary Jay-Z, Rita has gone on to take the music scene by storm and was the natural choice to front Superga’s Spring / Summer 2013 campaign.