On Sunday 31 May, Magnum is holding a party on London’s Regent Street to celebrate the launch of its two new flavours; Magnum Pink and Magnum Black. The ice creams reflect two different moods, with playful raspberry and sophisticated espresso designed to suit the different sides to your personality. With dance performances, a catwalk show, DJ sets, themed cocktails at nearby restaurants and complimentary freshly dipped Magnums, it is set to be the ultimate summer street party.
The Magnum Emporium, Designed by Mollie King
Singer and fashion favourite Mollie King has partnered with Magnum to bring the playful and sophisticated worlds to life in the Magnum Pink and Black Emporium; a stunning immersive experience which brings to life Mollie’s imagination of these two worlds in a beautiful and stylish way.
Taking inspiration from a dreamlike floral garden for the playful world of Pink, and an art-deco inspired sultry jazz club for the sophisticated world of Black, the Magnum Emporium, designed by Mollie King, is hotly anticipated to draw in the crowds as it also features the world-famous Magnum Dipping bar at its heart. This is a unique opportunity to sample a delicious freshly dipped Magnum. There is a limited availability of dipped ice creams so make sure you join the queue early to avoid disappointment! For anyone who misses the dipping bar, there is still the chance to taste the two new flavours, with Magnum Pink and Magnum Black ice creams being offered along the street throughout the day.
A Stunning Summer Party
Whether you are in a playful Magnum Pink or sophisticated Magnum Black mood on the day, the street party has something to please everyone’s tastes. From music at one end of Regent Street, to a fashion catwalk show at the other, visitors will be able to indulge in an array of different experiences as they stroll through the traffic-free zone.
Many of the stores and restaurants in and around Regent Street are also joining in the fun, with dozens of in-store offers, prizes, giveaways, special menus and more for visitors on the day. With the day running from 12pm until 7pm, the Magnum Regent Street takeover is the perfect way to get your summer started. To find out more, go online.
A Grand Finale
At the end of the day, to bring the celebrations to a spectacular finale, Magnum will also turn the London Eye pink or black. Which colour will it be? You decide! Cast your vote to turn the London Eye pink or black by tweeting #London + #MagnumPink to light the London Eye pink, or #London + #MagnumBlack to turn it a sophisticated black.
Date: Sunday 31 May 2015
Address: Regent Street, London, W1
Time: midday – 7pm