Be one of the first to enjoy the new MINI 5-Door Hatch as part of the ‘Elfridges’ personal shopping experience
For the festive season, MINI has partnered with Selfridges to provide a complimentary, chauffeured delivery service to discerning customers seeking the ultimate personal shopping experience.
Exclusively for customers at Selfridges London Oxford Street this year, specialist Christmas personal shoppers, the Elfridges, will be joined by a fleet of new 5-Door MINIs in the iconic Selfridges’ yellow.
From today (Thursday, 11 December) until 24 December 2014, customers using the Selfridges’ Elfridges personal shopping service to buy their Christmas gifts can opt to be driven home by one of the MINI chauffeurs in a stunning new MINI. As long as their destination is located within the M25, shoppers will be able move from the store to unpacking at home or at their hotel in no time.
The new 5-Door MINI’s extra boot space and increased leg room means that customers can shop freely, safe in the knowledge that their gifts will fit in the car. Available from 12pm to 7pm each day, the chauffeur-driven service allows customers to indulge in a festive tipple during their shopping spree without the worry of finding a parking spot, or the hassle of squeezing cumbersome packages onto the tube.
Selfridges’ Elfridges is a dedicated Christmas personal shopping service available to all Selfridges’ customers. The service is complimentary and helps customers take the stress out of their Christmas shopping dilemmas, whether it is finding the perfect cocktail dress, creating a mouth-watering Christmas spread or ticking off the most difficult of gift lists. The Elfridges also organise a variety of services and experiences such as gift-wrapping, lunch reservations and shopping deliveries.
Book a MINI chauffeur service at The Lodge on the ground floor, or by speaking to one of the Elfridges roaming the store in distinctive gold jackets.
MINI has put together a list of the UK's top driving songs – and British rockers Queen top the bill, with Don't Stop Me Now voted the best track to play in the car. The finding comes as part of a larger study into our in-car behaviour and dream road trips to mark the arrival of the New MINI Hatch. Key research findings include:
- The old ones are the best - 60 per cent of Brits say “golden oldies” and “cheesy classics” make the best driving playlist and nine of the top ten were released in the 1970s or 1980s
- Three quarters of UK drivers indulge in ‘car-eoke’ – belting out tunes behind the wheel
- Holly Willoughby and David Beckham are the UK’s dream road trip companions
- Katie Hopkins is the UK’s nightmare car companion
There's also a list of our top guilty pleasure tracks to belt out in the car.
The national poll worked out that 60 per cent of us say “golden oldies” and “cheesy classics” make the best driving playlist. Three quarters of UK drivers indulge in ‘car-eoke’ – belting out tunes behind the wheel. Holly Willoughby and David Beckham are the UK’s dream road trip companions and Katie Hopkins is the UK’s nightmare car companion!
In an age of digital addiction – where everyone is keen to be connected, informed and upgraded – it seems our music taste hasn’t changed with the times. Despite a thoroughly modern lifestyle, Brits prefer to listen to classic bands like Queen in the car, a survey of 1,000 UK drivers revealed.
While one in three Brits use a smartphone or iPod to listen to music when driving, the majority of people prefer songs that were hits long before these devices were invented. Nine of the ten songs revealed as the best driving songs were released in the 1970s and 1980s. Brit rockers Queen topped the poll, stealing the first and second spots.
To mark the arrival of the New Original MINI, 55 years after the original Mini was launched in 1959, MINI has delved into the past to find the greatest driving tracks of all time. Visit Facebook.com/MINI.UK to keep up with the latest from MINI
TOP TEN DRIVING SONGS
- Don’t stop me now - Queen
- Bohemian Rhapsody – Queen
- Bat out of hell - Meatloaf
- Don’t stop Believin’ – Journey
- Dancing Queen – Abba
- Hotel California – The Eagles
- Sex on Fire – Kings of Leon
- Walking on Sunshine – Katrina and the Waves
- Driving Home for Christmas – Chris Rea
- I’m Gonna Be (500 miles) – The Proclaimers
THE TOP TEN GUILTY PLEASURE SONGS TO SING ALONG TO IN THE CAR
- Dancing Queen – Abba
- Don’t Stop Believin’ – Journey
- Come on Eileen – Dexy's Midnight Runners
- Call Me Maybe – Carly Rae Jepsen
- Sweet Caroline – Neil Diamond
- Baby One More Time – Britney Spears
- I’m Gonna Be (500 miles) – The Proclaimers
- Black Velvet – Allanah Myles
- All Out of Love – Air Supply
- Relight my Fire – Take That
THE BEST SONGS TO SOOTHE ROAD RAGE
- Angels – Robbie Williams
- With or Without You – U2
- Walk on By – Dionne Warwick
- Always – Bon Jovi
- Yellow – Coldplay
OUR IDEAL ROAD TRIPS
- Route 66, USA
- Amalfi Coast, Italy
- Land’s End to John O’Groats, UK
- East Coast, Australia
- Auckland to Queensland, New Zealand
OUR TOP FANTASY CELEBRITY ROAD TRIP COMPANIONS
- Holly Willoughby
- David Beckham
- Daniel Craig
- Kate Middleton
- Boris Johnson
OUR NIGHTMARE PASSENGER SEAT COMPANIONS
- Katie Hopkins
- Bruce Forsyth
- Boris Johnson
- Nigel Farage
- Harry Styles
After artist and illustrator Rob Flowers created an amazing car cover for us a couple of months ago we wanted to have a little chat with him about the project.
The brilliantly illustrated car was off whizzing around London about Fashion Week time so let us know if you spotted it!
Rob said that when it came to getting his artwork on the Mini as part of the Mini not Normal Campaign he was "extremely pleased!" He went on to add - "It''s really awesome seeing your work on a car! The opportunity to see my stuff in a 3D application is always ace."
We asked him, what challenges were there making an image to put on the car?
"Working to a flat template for the car was the biggest challenge. Trying to get my head around how the design would wrap around the contours of the car was a bit tough in places."
What were your thoughts and inspirations behind it?
"The initial brief was 'urban camouflage' so I thought the design would work best if I used some urban elements - hoodies, pigeons, graffiti, etc & contrast them against some things that reoccur in my work - mushrooms, trees, foliage. I also wanted to have a repeat pattern feel to the design. "
What projects are you working on now?
"At the moment I'm putting the finishing touches to a Heath Robinson inspired mural for a London design agency as well as designing some circus themed characters for a lifestyle shop in Dalston & designing a CNC cut totem pole for a couple of events promoting next years Pick Me Up London festival. I'm also working on some wooden dioramas of mythical beasts, which I'm hoping to put into production in the next couple of weeks. "
If you love the outcome as much as we do you can keep up with Rob's work here. And if you love Mini you can see the latest teaser for their all new Mini about to launch later this month.
We are loving Mini and all their campaigns at the moment. Most excitingly perhaps is the fact that a whole new Mini is arriving later this month with a brand new redesign that is sure to make the Mini population in London jealous.
We have a teaser video for the new car launching on 18th November.
On the 18th the all new Mini will be unveiled to the world in London on the day that classic Mini designer Sir Alec Issigonis would have turned 107.
We'll have full images to show you shortly after the event but for now take a look at this teaser video - should be enough to get you excited.
For an opportunity to win tickets to the world premiere in London, or for more details and to register your interest in the car, click here.
Last month we told you about the brilliant collaboration we had going with Rob Flowers and MINI for their Not Normal Campaign. MINI had asked the MINI loving public and ourselves to create something in, on or around a MINI that embodied the spirit of MINI's Not Normal campaign.
Rob Flowers is a talented illustrator that has a great youth and humour to his work. He is influenced by many of his favourite things including medieval bestiaries, Halloween ephemera, folklore and mythology, Sid and Marty Kroftt, clowns, sideshow and circuses and 80s gross-out toys.
We gave Rob the theme of Urban Camouflage and he got to work to deliver us an amazing bit of work to completely envelop our MINI. Have you seen the brick car driving around London?