Tag: House of Peroni

It's always a highlight for the London Autumn Calendar.. a little bit of Italy’s, craftsmanship and vitality introduced to London through the medium of Peroni.

Returning to East London (N&C Showrooms, 3-10 Shoreditch High Street, E1 6PG - Thursday 5th October – Sunday 15th October), the House of Peroni will bring to life the vivacity and zest for life that is undeniably Italian. The event transports guests to the streets of Italy where they are given the chance to reimagine citrus and explore previously undiscovered flavour combinations.



Award-winning mixologist, Simone Caporale, will reprise his role as Master of Mixology but this time with a twist. He has taken a team of bartenders, paired with creative experts, on an inspiring trip to Northwest Italy where they were challenged to take Italian citrus fruits and translate them into bespoke Peroni-infused cocktails.

The line-up of guest bartenders includes leading mixologists from Swift, Chiltern Firehouse and The London EDITION, who will be coupled with the founder of florist Grace & Thorn, fragrance specialists from Earl of East London and illustrator, George Greaves. These innovative partnerships are designed to push the boundaries of traditional mixology, fusing scent, sight and taste to create something truly unique for visitors. The social media campaign supporting this is currently live on the @peroniuk Instagram feed, charting their journey of creation as they discover the provenance and authenticity of Peroni’s Italy.

Our host and critically acclaimed chef, Francesco Mazzei, will also continue his role as Master of Taste and, in honour of the citrus theme, will provide a ‘zesty’ take on Italian street food. Self-styled as ‘mama’s cooking with chef’s hands’, the menu is concise yet diverse – working with locally available produce and featuring daily specials, from warming pasta dishes such as egg fettuccine with Grana Padano and lemon, and a rich duck ‘lasagnetta’ with fruit mustard, to aperitivo light bites including pumpkin and avocado citrus croquettes, and lemon and rosemary meatballs. This is joined by a gluten-free polenta with citrus and roasted peppers, along with an array of smaller bites.



The sprawling windows of the vast building will capture the attention of passers-by and tease the inner spaces through vibrant displays, inviting guests to enter and explore all that Italy has to offer.

Upon arrival, guests will be greeted into a lively Fruttivendolo (fruit market) where they will discover an abundance of citrus fruits, leading them on to the first of several bars. Fragrances of Francesco Mazzei’s traditional Italian dishes will fill the air and his street food style menu will be available to purchase from the open kitchen. A gelato cart will entice visitors to enjoy a sweet treat with a creamy ricotta and lemon ice cream.

For those who choose to seek it, a concealed door will lead the way to a secret bar deep amongst the myriad of alleyways. Hosted by Simone Caporale, the intimate bar will entertain small groups of guests with a variety of Peroni Ambra Chinotto-based infusions.

Guests then move into ‘Bar Citrus’ where Peroni Nastro Azzurro flows and everyone is energised by the beat of Italo house music. The central bar space, influenced by Italian cafes, will invite guests to try a vibrant cocktail menu featuring the bartender and talent creations that were inspired by their trip to Italy. Their creations will include:



Inspired by the Chinotto groves of Liguria this cocktail features dark rum, Martini Rubino, Amaro and grapefruit and lemon juices. Topped with Peroni Ambra, the drink is completed with a Luxardo cherry and spoon of bitter Chinotto jam.

Created by Federico Doldi (Chiltern Firehouse) and Nik Southern (founder of florist Grace & Thorn)


Celebrating lemon and inspired by the Riviera of Cinque Terre, this infusion features sweet Falernum Liqueur, Martini Ambrato, Grappa, lemon juice, rosemary syrup and topped with Peroni Nastro Azzurro. The garnish features dry lemon and rosemary with cardamom and star anise spices.

Created by Davide Manzi (London EDITION), Niko Drafkos and Paul Firmin (scent experts and founders of Earl of East London)


Inspired by the streets of Genoa, the drink features Peroni Nastro Azzurro Gluten Free, Italicus, bergamot sherbet and lemon juice, topped with a refreshing citrus sorbet and thyme.

Created by Mia Johansson (founder of Swift) and George Greaves (illustrator)

To accompany the drinks, Italian delicacies will be available for purchase from the 4Cose Deli, with selected salumi and formaggio (cheese) on offer.

A bespoke programme of music will be specially provided by music partner, Early Sounds Recordings (Naples), with an eclectic mix of record selectors playing throughout the 10 day opening, with Italian guest DJs playing on FridaySaturday and Sunday evenings.

And of course it's part of London Cocktail Week...

The House of Peroni will open its doors concurrently with the capital’s foremost drinks festival, London Cocktail Week (2nd-8th October, Spitalfields Market). Once again, Peroni Nastro Azzurro will be the only beer brand taking part in the event, serving a selection of Peroni-infused cocktails from an Italian-style street stall, designed as a teaser for the market setting of the main House – just minutes down the road.

The House of Peroni takes residence at
N&C Showrooms, 3-10 Shoreditch High Street, London, E1 6PG

Thursday 5th – Sunday 15th October




The House of Peroni is making a triumphant return to the capital this summer with a six week long Residency at Proud East in Haggerston, East London. Entitled ‘Amare l’Italia’ – meaning ‘For the love of Italy’ – The House of Peroni Residency will welcome guests through its doors from Thursday 19th May – Friday 1st July.

Collaborating with a number of hugely innovative and influential Italian talent to create the experience this year, the Residency will be an immersive journey for consumers to discover how some of Italy’s most successful and creative ambassadors are inspired by their love for their home country so much.

The Residency chef will be the critically acclaimed Francesco Mazzei, chef patron at newly refurbished Sartoria in Mayfair (and previously at L’Anima). Francesco is inspired by Southern Italian cooking – as described in his latest cookbook ‘Mezzogiorno’ – and celebrates the abundance of his homeland’s rich ingredients as well as his own memories of growing up in Calabria.’

Working alongside him as the resident mixologist will be award winning Simone Caporale. Formerly assistant head bartender at The Artesian at The Langham Hotel, Caporale will be bringing his unique vision and innovative flair to the drinks menu, creating an eclectic range of delicious Peroni Nastro Azzurro infused drinks to enjoy whilst relaxing with friends in the summer sunshine.

A bespoke series of events including mixology classes, Italian culinary masterclasses and private dining experiences will be announced on 1st April with tickets going on sale from 18th April via The House of Peroni website.

For more information, visit www.thehouseofperoni.com.

The House of Peroni takes up residence at
Proud East, 2-10 Hertford Road, London, N1 5SH

from Thursday 19th May – Friday 1st July

KitchenThe House of Peroni will open its doors in east London once again this October, bringing to the capital the most immersive and multi-sensory residency to date.

Opening its doors from 29th October - 25th November at 152 Brick Lane (E1 6QL), the month-long event will bring you inside to experience the heart of the Italian home to London; giving all those who are curious to discover and hungry to explore, the opportunity to experience the transformed space - to eat, drink and make themselves at home.

Entitled ‘Vita all’Interno’ - meaning ‘a life lived inside’ - The House of Peroni residency will welcome guests through one of its many doors to enjoy delicious Michelin-starred food, innovative Peroni Nastro Azzurro infused cocktails and the intriguing surroundings, all inspired by the Italian home.Exterior

The experience, curated by Gingerline’s creative founder, Suz Mountfort, and immersive storytellers, Reuben Feels starts in the heart of the home. Guests will enter the warm bustling kitchen and be greeted by delightful smells and a never ending dining table. From there, they will be invited to explore and enjoy the airy laundry room inspired by Italian couture, and try one of Peroni Nastro Azzurro’s innovative serves whilst relaxing in the autumnal covered terrace area.

Welcomed by a series of passionate and alluring ‘nonna’s’ who run the home, each guest will be able to curate their very own personal experience by obtaining a key which will, quite literally, open the door to experiences hidden within the event – revealing a new world where nothing is quite as it seems.

At the centre of The House of Peroni Residency will be a 5 course private dining experience created by Michelin-starred Sicilian chef Accursio Craparo.

As guests journey through the ever-changing household, alive with the hustle and bustle of daily life, they will discover different bars – each with a range of Peroni Nastro Azzurro infused drinks created by award-winning mixologist at The Langham Hotel, Simone Caporale.

Other creative talent collaborating on the upcoming Residency include surrealist art director and set designer Rhea Thierstein, who is known for her whimsical creations, and Italian paper installation artist, Francesca Signori whose work will also feature heavily throughout.

The House of Peroni takes up residence at
152 Brick Lane, London, E1 6RU
from 29th October, closing 25th November. Reservations for the restaurant are bookable via The House of Peroni website

House of Peroni October 2014

If you want some brilliantly free events in your diary then head over to the House of Peroni Website. This time in Holborn, the arty, trendy, boundary pushing run of events that is House of Peroni is back and there's a whole list of events you can put your name down for.

Throughout October, there will be a number of ticketed and complimentary events taking place at The House of Peroni, each inspired by the transformative city of Rome, the birthplace of Peroni Nastro Azzuro. Guests are invited to experience the flavours, sounds, and scents of the new Rome as well as its architecture, art and fashion. The diverse, immersive events on offer will reveal a Rome never seen before to guests hungry for new experiences

Film & feast events are a particular hot point. They include a five course menu paired with a great film. Or why not pop down to the Roman Street Market which will have the same bustling atmosphere that you would expect of a Roman street market. It's been created on the terrace and is accompanied by live Italian DJs sampling contemporary Italian tracks.


Some events are paid and some events are fee so you will have to have a good look through to see what you like.

You'll be able to register from October and events run throughout.

64 Lincoln’s Inn Fields, London, WC2A 3JX


Next Monday if you've not popped in already check out The House of Peroni and the new Giant Decollage therein entitled, Liquid Sky Fits Heaven, and Prosumer Sediment.

The sculpture re-interprets the iconic Peroni bottle at House of Peroni. You can see the piece this coming Monday (29th July), Tuesday and Wednesday which are the last three days of The House of Peroni. It is possible to see the whole show on those days between noon and 11pm.

Information on how to get to the House of Peroni is here.