FITNESS FIRST JOINS FORCES WITH OLYMPIANS TO TURN BLUE MONDAY- RED TO BEAT THE BLUES ON THE MOST DEPRESSING DAY OF THE YEAR
On January 19, 2015, otherwise known as ‘Blue Monday’(today), the UK’s largest gym chain Fitness First will join forces with the UK’s best loved Olympian and fitness enthusiast, Victoria Pendleton and Team GB gymnast Max Whitlock to turn the day red.
Helping Brits to beat the post-Christmas blues, holiday debt and lack of sunshine with endorphin boosting one to one fitness activities, Fitness First will open gym doors across the UK for free visits, welcoming members of the public to experience ‘Fitness Reconfigured’, a campaign providing new insights into fun and dynamic workouts with a difference. Back to back complimentary gym floor classes will run throughout the day and expertly trained staff will be on hand in the brands newly ‘reconfigured’ gym spaces to answer fitness questions to help Brits see and understand the gym in a new and motivational way.
What’s more, for Londoners who need a bit more encouragement to get them into the gym, they can enjoy a stress free journey to the gym with exclusive Fitness First Cabs, where special guests including Victoria Pendleton and Max Whitlock will be on the back seat ready to share fitness tips and motivational psychology advice ahead of a Red Monday Workout. These complimentary mood boosting mobiles can be ordered through Twitter #RedMondayFF and will transport lucky gym goers to three key Fitness First gyms (Bishopsgate, The Strand and Tottenham Court Road*).
In addition to promoting general wellbeing and a positive attitude, Red Monday will act as a motivational boost for those looking to keep up or start New Year exercise goals. Fitness First found that although 82% of the public would like to improve their general wellbeing as part of their New Year’s Resolution, in the past 45% who have given up on an New Year’s exercise resolution have done so by the end of January.
Martin Seibold, Managing Director of Fitness First UK comments: “If people feel uncomfortable or unmotivated in an exercise environment, behavioural psychology tells us that their motivation to exercise will fade. We have always said that people motivate people, and that a comfortable environment is crucial to break down the barriers that stop people from exercising. We hope that Fitness First’s Red Monday activity, alongside our expert teams will shine a light on what Fitness First can do for the British public and we look forward to welcoming everyone no matter what their goals are or current state of fitness”.
The theory of Blue Monday dates back to 2005, when UK psychologist Cliff Arnall created a formula to calculate the most miserable day of the year. Lack of sunshine, holiday debt, failed New Year's resolutions and minimal motivational levels result in being at our most depressed and least active on the third Monday of the month of January.
Victoria Pendleton, Olympic cycling champion, comments: ‘Red Monday is about boosting your mood and energy levels on what many see as the most depressing day of the year. Exercise improves both mental and physical health, which should put a spring in your step and start your 2015 fitness goals off with a bang. I can’t wait to share my fitness tips and advice in our special Fitness First cabs and I look forward to our motivational meetings on the 19th.’
Max Whitlock, Olympic gymnast, said ‘When I ask my friends they say that getting to the gym can be the hardest part of any workout, especially during the winter. I love the idea of Fitness First cabs which will make the journey easier for a lucky few. Get tweeting as you never know, catching this cab with me might just lead to a brand new you’.
To book a Fitness First Cab follow @FitnessFirstUK and Tweet at us using #RedMondayFF with your postcode and our team will be in touch to get your details and organise a pick up time. Users must be over 18 years of age and be in a two mile radius of the three aforementioned clubs. There is a maximum of three people in any one cab journey. For additional information and T&Cs please visit www.fitnessfirst.co.uk/