Ginsters is celebrating ‘everyday moments of manliness’ through a nationwide social media campaign, running from 7th March for three weeks. Designed to complement the recently-launched ‘Feed the Man’ advertising campaign, men and women are being asked to share images of their (or their partner’s) everyday achievements via Facebook and Twitter, using the hashtag #FeedTheMan.

Whether it’s erecting flat pack furniture without reading the instructions or undoing a jar lid another man has failed to undo, Ginsters is calling on men and women across the country to share these often humorous moments of domestic heroism.

The UK’s leading sandwich and savoury pastry brand will select an ultimate winner from the entries and reward them with a holiday for two worth £1,500 – plus the winning man will be championed on the back of Ginsters’ delivery vans.  Two lucky runner ups will also get to see themselves on the side of a van.

For the duration of the campaign, Ginsters will reward entries from fans that share the most impressive and humorous acts of manliness. The funniest or strangest entries will receive a personalised ‘Man Badge’ to commemorate their achievements, with the best of each day being awarded the honour of Legend of the Day.

Chris Parkinson from Ginsters says: “From lugging twelve bags of rubbish out to the bins, to knocking out a dent on your car door by hand, ordinary men of Britain are reinforcing their manly status with simple but mighty acts of heroism. We’re celebrating and rewarding these daily displays of machismo – and as the provider of satisfying savoury pasties, slices and pastries, we’re also fuelling more moments of manliness.

More information on the #FeedTheMan competition is available on the Ginsters Facebook page: