As part of the NEWGEN sponsorship Martine Rose was back for Spring/Summer 2014 to show us a collection from her second season in partnership with award winning brand Ligne Roset. Each season more designers are choosing static presentations at London Collections: Men and London Fashion Week alike, rather than a catwalk show and for Martine Rose with her great imagination and use of props they work in correlation.
Walking into the Martine Rose presentation at The Hospital Club, we were welcomed into a retro living/dining room as a fly on the wall for our duration. The atmosphere was theatrical and inticing with our main attention drawn to a large floral futon where the only model of the presentation kicked back and read past issues of The Sun. After being told to ‘interact’ as we entered the presentation, some onlookers joined the model to hang out of the futon, whereas others watched from afar.
Behind the living room set-up was the Spring/Summer 2014 look book that featured an almost identical living room. The collection was given a feminine edge with frilly socks and a tacky blonde wig, leaving us to question whether the model was in fact playing dress up. The series of images were scattered over the floor and stuck with masking tape on the wall. The masking tape was then used as inspiration on some of the t-shirts that made up a huge part of the collection. With an almost scrapbook feel to some of them and a humorous flash back to the supposed past with jumpers with Martine Rose A/W 90-91 written on.
Taking inspiration from the way individuals decorate spaces Martine Rose was inspired by curtain trimmings and used white lace throughout the collection. In some garments the use of lace was fairly subtle whereas on another it was so noticeable that the thought of a French maid sprung to mind. The colour palette was mainly monochrome with deep oxblood leather adding a punky vibe to the collection.