Ginsters is celebrating ‘everyday moments of manliness’ through a nationwide social media campaign, running from 7th March for three weeks. Designed to complement the recently-launched ‘Feed the Man’ advertising campaign, men and women are being asked to share images of their (or their partner’s) everyday achievements via Facebook and Twitter, using the hashtag #FeedTheMan.
Whether it’s erecting flat pack furniture without reading the instructions or undoing a jar lid another man has failed to undo, Ginsters is calling on men and women across the country to share these often humorous moments of domestic heroism.
The UK’s leading sandwich and savoury pastry brand will select an ultimate winner from the entries and reward them with a holiday for two worth £1,500 – plus the winning man will be championed on the back of Ginsters’ delivery vans. Two lucky runner ups will also get to see themselves on the side of a van.
For the duration of the campaign, Ginsters will reward entries from fans that share the most impressive and humorous acts of manliness. The funniest or strangest entries will receive a personalised ‘Man Badge’ to commemorate their achievements, with the best of each day being awarded the honour of Legend of the Day.
Chris Parkinson from Ginsters says: “From lugging twelve bags of rubbish out to the bins, to knocking out a dent on your car door by hand, ordinary men of Britain are reinforcing their manly status with simple but mighty acts of heroism. We’re celebrating and rewarding these daily displays of machismo – and as the provider of satisfying savoury pasties, slices and pastries, we’re also fuelling more moments of manliness.
More information on the #FeedTheMan competition is available on the Ginsters Facebook page: https://www.facebook.com/Ginsters
To coincide with the new Dr. Martens campaign an app has been created where you can design your own boots using images form your FB and Instagram accounts.
The ethos behind the campaign stays true to what we have been seeing from Dr. Martens over the last year. It celebrates the rebellious characters and tribes that have adopted and loved the brand!
The campaign features 19 characters – all of which are real people that have been handpicked by Dr. Martens as they all represent different elements of the brands offering.
See the video below.
OK so it's not like we're going to be rushing out to buy all the pieces from the new Spring/Summer 2012 Louis Vuitton collection but we can definitely appreciate the cute new candy-coloured campaign that's accompanying it's release.
The collection was first showed off during last seasons catwalks when 48 models appeared on horses upon a large carousel with the show being closed by Kate Moss posing in a white dress and head band. The pastal ice-cream shades seen in the new campaign are going to be huge next S/S so take note from what you can see here and start trying to find the high street equivalent asap.
As we told you a few weeks ago after much speculation it was revealed that Marni would be the next high end brand to collaborate with high street store H&M and now we have some more exciting news.
Oscar winning director and one of Marc Jacobs' muses Sofia Coppola has been given the official job of directing the campaign video for the new collection. The advert, which will run both online and on the TV in early 2012, has been shot in Morrocco and will show off the fashion line which is due to hit stores on 8th March.
Keep checking back for the first look of the video when we have it.
Here's the awesome new pictures of Cara Delevingne and Eddie Redmayne in the new campaign for Burberry Prorsum.
The brands advertising campaigns have become known for featuring the best in upcoming talent from the worlds of fashion, music and film and these two are no exception with Redmayne making a name for himself in the newly released My Week With Marylin and muse and model Delevingne being the current face of choice for many fashion houses.
The images are for the brands Spring/Summer 2012 collection which is due to hit stores on 4th January and you can check out two of the images from the campaign above.