On Thursday 8th March Bubblewrap Waffle will celebrate their first birthday with a limited edition Bad Bubblewrap (in partnership with fellow market trader friends Bad Brownie), Buy One Get One Free all day, bespoke balloons gifted to the first 100 customers and a competition launched to win a Bubblewrap every month for a year.
Bubblewrap started as a theoretical University project, began trading at Berwick Street market, moved into a tiny premises on Wardour Street and then exploded across social media and generated global print, radio, TV and online news and by their first birthday it is estimated that 175,000 Bubblewraps will have been sold.
The reinvention of Hong Kong’s classic street snack invented in the 1950s to use up broken eggs unexpectedly captured the imagination of London and beyond. This resulted in Time Out London’s highest ever performing Facebook video (21 million views, 138,000 Shares, 141,000 Likes and 148,000 comments), queues of up to three hours that snaked down Wardour Street from opening day never dropping below an hour wait for the first nine months, and the consequent boom in copycat stores including Rupert Street’s Bufle that has opened and since closed chasing the trend.
Their celebratory Bad Bubblewrap is made with original waffle base and vanilla gelato topped with popcorn, chocolate crunchies, chocolate sauce and a Bad Brownie Egg in a nod towards the heritage of this classic street snack. It is priced at £7.99 and available fromThursday March 8th until Sunday March 12th.