Tag: Belstaff

If you were to think of a British brand that truly evoked adventure, Belstaff would surely come to mind. Now they face a new direction in their journey with the appointment of creative director Delphine Ninous. And while embracing the demands of contemporary culture, still at the very heart of the brand lies the pioneering spirit that inspired Eli Belovitch and co. nearly a century ago.

Belstaff presented their 'Paris to Dakar' collection on day 4 of LFWM- influenced by the thrilling Dakar rally in the 1970s. In the room, a motorbike- a lasting symbol of Belstaff's timelessly cool attitude. The biker chic collection itself united men's and womenswear once again to ring in this new era of fashion and to reflect romantic illusions of life on the road.

The 70s vibes were complimented by the earthy colour palette- browns, burnt oranges and deep reds. While Leisure wear and leather jackets really gave the wearer entry to the 'cool kids club'. Retro sports patterns and graphics worked alongside lightweight materials to capture this idea of fast life on the go- Be it on the move in London on a summer's day or riding cross country through North Africa.

Belstaff know how to make an edgy impact throughout their collections and their SS18 presentation was no exception. By embracing the intrepid spirit of the modern explorer, Belstaff's new season collection encapsulates the demands of today's generation while exuding a youthful essence.

'Paris to Dakar' pays homage to the brand's history, while looking to the next exciting chapter of their story. We can't wait to see where the road takes Belstaff next.


Words: Sophie Joaman| Fashion Week Press| @londonellagram

Images: Tegan Rush | Fashion Week Photographer| @tegan.photography



The sun came out for LCM SS17 day 2, bringing with it plenty of hot young things ready to get papped by WJ London's street style squad.

Bleached white shades were the colour of the day, appearing in everything from crisp white shirting to wrinkled just-pulled-off-the-clothes-dryer casuals. Magnus Ronning even sported white paint-splattered denim, adding an air of DIY nonchalance to proceedings.

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Paul Sculfor and his band of catwalk-going brothers gave us serious #squadgoals in their highly-tailored suits and separates, with Sculfor himself strutting in structured Belstaff designs as he left the Tiger of Sweden show.

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Models, too, brought the squad style, with Diego Barrueco and Joey London repping casual vibes in leather jackets, polo shirts and matching rounded sunglasses.
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Fedoras were the hat to be seen in, popping up all over The Strand. Despite the muggy weather, shirts were layered under loose overshirts, often rounded off with Western-style neckerchiefs.

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No fashion week would be complete without some boundary-pushing street style, and Ombra certainly gave us what we craved. Taking 90s icon Michiko Koshino's SS17 show from the catwalk to the streets, he added a dark and dramatic atmosphere – a welcome contrast to the humidity of mid-June London.

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Words: Katharine Bennett | Fashion Week Press | @misskatebennett

Images: Eloise Peachey | Fashion Week Photographer | eloisepeachey.com


In the heart of Westminster, inside the QEII Centre, a dry desert scene provides the backdrop for Belstaff's SS17 presentation. Amongst the earthy dirt track, lie abandoned tyres, racing bikes and a rusty green Chevrolet on which models are perched looking effortlessly cool.

The theme was inspired by Bruce Brown's influential 70s film, On Any Sunday, that chronicled the international sport of motorcycle racing. Like the film, the collection celebrates the carefree attitude of the guys and girls from the bike tracks. Taking key references from this along with Belstaff's own archive pieces of the same era, a celebration of vintage design is transformed with contemporary innovation.


Just like the brand's from the late 60's, the collection experiments with leather dyes and patterns, resulting in uniquely customised clothing. A hand-waxed jacket mixing mustard stars and stripes takes inspiration from flat-tracker Keith Mashburn, known for riding in black and yellow. A red striped leather plays tribute to the diamond-quilted shoulder jackets designed by Belstaff in the 1970s.


The coloured leather concept continues with the introduction of new additions in rich tobacco, summery blue and burnished black. The palette is sun-bleached, reflecting the distressed, vintage finishes applied to the fabrics. White jeans are decoratively frayed and torn in purposeful ways and fabric is patched together in panels. There's a very tactile, hands-on feeling to the construction.


Leather shirts feature tie-up fastenings and trousers include ribbed sections - a pattern continued within the knitwear. A women's jumper is pieced together in different textures of cream knit creating beautiful surface interest. The hard motorcycle look is slightly softened for women's line with the addition of printed silks and lace.



This season, Belstaff introduce a complete accessories line too, inspired by the concept of adventure travel. Their signature Colonial bag (a celebrity favourite) has been updated with leather trims and new hardware. Limited edition aviator sunglasses are designed in collaboration with Native Sons and come in two finishes - antique gold or matte black. Models also wear neck ties and scarves to complete the biker look.


SS17 proves to be yet another success for the luxury brand's spirit of adventure ethos. Mixed with their rich heritage, the collection embodies the fearless explorer and fashion enthusiast's dream creation.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Courtesy of Jason Lloyd Evans

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Belstaff transformed their presentation space into an arctic terrain for the backdrop of their Autumn Winter 2016 collection. The brand utilised the theme to present a range of technically functional outerwear. Combining key aspects of the brand's culture with new, modern materials, the collection focuses on adaptability within harsh weather conditions. Wax cotton and waterproof materials are utilised to ensure warmth and protection from wind and rain.

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Inspired by the freedom, adventure and also the challenges arctic explores face, the collection was primarily black, stone grey and white in colour, adding to the aesthetic of the glacial theme. The heritage of Belstaff was met with one of the biggest trends of the season, large shearling collars on aviator jackets. Shearling was also intertwined with patches of dark brown leather and oiled nubuck in tan coloured overcoats.Technical, army inspired four pocket jackets were also paired with navy knitted turtle-necks and lightweight cashmere, to help those exploring maintain a comfortable temperature.

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The collection played with contrasting, off-white padded parkas had black piping and all white outfits were paired with black ankle boots. It also experimented with texture and fabric with wet look leather and striped knitwear. Layering was emphasised as pieces were lightweight and easy to remove to regulate body heat. Belstaff utilised mainly block colours but demonstrated expertise in prints with digital camouflage in a steel grey colouring. Bags and small accessories were also presented reflecting the technical and functional elements of the presentation.

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Words by: Andre Bogues | Fashion Week Press | @andredevb

Images by: Zac Mahrouche | Fashion Week Photographer | @zacmahrouche

Upon walking up the steps of the Hellenic Centre, an elegant Marylebone mansion, delicious smells wafted out to greet us. Turning right into a small room, following our noses, we discovered the source of the enticing smells - Bouillabaisse, an up and coming Mayfair restaurant, were putting on coastal cuisine to accompany our perusal of the Belstaff’s SS16 collection.


Moving through to a balcony, groups stood eating, drinking and taking about the collection, named Beauty of Power, which spread out below them in The Great Hall. Almost as though washed ashore, models with salt-sprayed hair were stranded on islands throughout the room against piles of sand and pebbles, framed by a rolling, turgid ocean which ebbed around the walls.


Inspired by the beauty which manifests in power, the collection nods to force of both manmade and natural sources, namely Belstaff’s motorcycle and military heritage and the strength of the sea. This is reflected in every aspect of the clothes.

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The colour palette is beachy; think mottled prints in bleached white driftwood, golden sand, dark seaweed and, of course, the ever changing blues and greens of the water. Faded khakis and olives pull in the military theme, accompanied by buckles and belts.


The range is incredibly tactile; wandering through the models it is hard to resist reaching out to touch. Supple leather and suede sit next to luxurious quilting and fluid organza and silk, contrasting similarly to the conflicting ways in which the collection’s inspirations source their power. This juxtaposition appears again in the reinvention of classic Belstaff silhouettes; their rider’s coat and four-pocket jacket, traditionally heavy and defensive, are remade in lighter fabrics, becoming more feminine.

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In what seems to be a recurring theme of SS16, the Belstaff collection explores the soft yet strong female through the contrasting nature of power in its different forms.

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Belstaff’s woman is serene and feminine, yet still a force to be reckoned with, channelling military strength and the unpredictability of the sea. Designer Ninous’ second main collection for the brand, it still embodies the tradition and heritage of its rich history, but is modernising and evolving through innovative design and technique.



Words: Katharine Bennett | Fashion Week Press | @misskatebennett

Images: Eloise Peachey | Fashion Week Photographer | @eloisepeachey