Regal rendezvous and secret smugglings, Blitz bombings and historic haunts; London’s newest app offers a fresh look at the capital’s must-see sights through the doors of some of its longest-standing pubs.
Launching today, the Taylor Walker History & Ale trail app boasts six individual, thirst-quenching tours. Each of which takes users on an immersive journey through some of the oldest pubs in the capital, all the while rewarding their progress with discounts to be used on food and drink – including each pub’s independently selected range of ales and local brews.
For example, the ‘Famous Faces’ trail will take you to the pub where Charles Darwin first conceived the theory of natural selection; whilst the ‘Ghost Walk’ will allow you to discover The Grenadier so named after a young Grenadier whom is said to have been caught cheating at a game of cards and was then savagely beaten to death by his comrades as punishment. The ‘Bright Lights’ trail explores pubs such as theLeicester Arms which was previously a children’s work house in the Victorian era and has underground tunnels to fellow Taylor Walker pub the Glassblower
Steve Worrall, Brand Director for Taylor Walker, said: “Many of our Taylor Walker pubs are famous for their rich history and are popular with visiting tourists looking to discover traditional British pubs.
“Our History & Ale Trail app combines the modern and the traditional to provide a tour experience that offers a truly authentic British pub experience, while also taking in the sights of the UK’s capital. With its ready-made themed trail routes, users simply have to pick their nearest trail and let the app take them on a journey through London. It’s a perfect tool for visiting tourists, or heritage pub lovers with an interest in London or Taylor Walker’s 300-year history.”
Founded in 1730 in London’s east end, Taylor Walker’s pubs boast a rich and intriguing heritage spanning over three centuries. In 1816 it became one of biggest porter brewers in London and has continued to deliver top quality ales and traditional pub food ever since.
The History & Ale Trail app is free to download for iOS and Android and is the ideal tour guide for those visiting or living in Central London.
Taylor Walker is part of Spirit Pub Company which owns and operates just under 800 managed pubs across the UK. Other brands in its portfolio include Flaming Grill, Chef & Brewer, Fayre & Square and John Barras.
For more information on Taylor Walker and the Ale Trail visit: www.taylor-walker.co.uk.