Get ready ladies there's about to be a whole extra reason to spend money on underwear in London. A new Agent Provocateur is opening up in Mayfair.
It seems that Mayfair is getting quite a lot of loving from underwear brands this year what with the news that Victoria's Secrets is opening up a new flagship on New Bond Street and now the pink, sexy lingerie shop that is Agent Provocateur is bein gthrown into the mix.
The new boutique will be on Grosvenor Street and although there is no opening date confirmed as yet it won't be long until a whole new underwear shopping destination is with us.
There have been clothing lines, classes and more but there has yet to be a 50 Shades Lingerie range. So likely is this that Paddy Power are now taking bets on who will be the first to have a 50 Shade Lingerie Line out.
At the moment Soho’s Agent Provocateur is the 5/1 favourite ahead of Ann Summers and Lascivious both installed as 8/1 second-favourites. Housewives favourite Marks and Spencer can be backed at 16/1 but bottom of the bookies list come Aldi and Lidl, both considered 100/1 outsiders by Paddy Power.
Paddy Power said “It’s been the most talked about book of the year so a lingerie spin-off is a certainty to get pulses races in bedrooms across the nation!”
*First to sell an official 'Fifty Shades of Grey' lingerie line
5/1 Agent Provocateur
8/1 Ann Summers
9/1 Harvey Nichols
9/1 Playful Promises
12/1 Victoria's Secret
12/1 American Apparel
16/1 Marks & Spencer
16/1 Ted Baker
16/1 Hanky Panky
20/1 Calvin Klein
33/1 Stella McCartney
*All prices remain subject to fluctuation.
Lingerie designers Agent Provocateur have revealed their new Spring/Summer 2012 advertising campaign and you can check it out in the video above.
Entitled The Muse, Agent Provocateur persuaded model Mylene Jampanoï to model their new collection for the camera and you can see the results in the video. This time around the brand show a softer, more feminine side to erotica using soft, romantic colours to advertise their goods.
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Actress and model Mylene Jampanoï stars in this new Spring/Summer 2012 advertising campaign from Agent Provocateur. As you'd imagine from the lingerie brand the new video, entitled The Initiate, is rather raunchy and features some amazing underwear that would be perfect to impress any man come Valentines Day. Check it out above.
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