EMBARGOED TO 0001 WEDNESDAY JULY 20. EDITORIAL USE ONLY. Alexander Armstrong (centre), Gregory Watson and Clare Moscrop take part in the Pimm’s Cider Extreme Croquet Cup at The Shard in London, to celebrate the 165th anniversary of the game, which coincides with 165 years of Pimm’s production. PRESS ASSOCIATION Photo. Issue date: Wednesday July 20, 2016. Two other Pimm’s Cider Extreme Croquet Cup games also took place on the White Cliffs of Dover and onboard the Tattershall Castle boat on The Thames. Photo credit should read: Matt Alexander/PA Wire


Europe’s highest croquet lawn, hosted by Pimm’s Cider Cup, has opened at The View from The Shard, in a new residency at one of London’s most stunning venues.  For four weeks, guests visiting the jaw-dropping venue will be able to book a game of croquet for themselves and their friends with a special Pimm’s Cider Cup ticket, or play on a first come, first served basis upon entry to The View from The Shard.  The brand new croquet lawn will include top of the range Jaques of London mallets and hoops, with trained stewards on hand to walk players through the rules of the sport.

Pimm’s are issuing a rallying cry to the British Public this summer, to embrace the quirks and idiosyncrasies that make British summers so special.  After new research revealed that the game was in danger of dying out in its 165th anniversary year, Pimm’s have been working closely with Joe Jaques (the Great-Great-Grandson of the founder of Croquet) to reinvigorate the game with the launch of the Pimm’s Cider Croquet Cup.

Joe Jaques said: “This year marks 165 years since my great-great-grandfather invented croquet and – amazingly – 165 years since Pimm’s was first produced too. Back then, croquet was one of the most popular British sports, but over the last few decades we’ve seen fewer people taking up the sport.  I’m so pleased to be involved in getting the British public playing it again.”

Comedian Alexander Armstrong, who helped launch the Pimm’s Cider Croquet Cup, said “We’ve got to make sure that Britain doesn’t lose croquet entirely. I love the game – there couldn’t be a better summer’s day in my mind than pitching up to play croquet, cider in hand, at the local park or your garden – or even at the View from The Shard!”

To confirm a time for croquet play, you can purchase a Pimm’s Cider Cup + Croquet ticket for £29.95 which includes a bottle of the cider tipple.  Tickets to the View from The Shard are available at www.theviewfromtheshard.com.

Players must be 18+. The pop up finishes Sunday 21st August 2016.

Pimm’s Cider Cup blends English cider, fruit and glorious Pimm’s No. 1 Cup.  Available in British Summer Fruits, Mango & Passion Fruit, Strawberry & Cucumber and Plum & Red Apple flavours.