London Collections: Men emphasises both the creative and commercial importance of British brands and emerging talent. Fashion savvy men should head to Seven Dials to visit the independent and unique menswear brands on offer.
The village is home to an array of men’s clothing and sports luxe brands including Natural Selection, Finisterre, Fixation, Le Coq Sportif, Farah, Foxhall London, Industrie, B1866 and Carhartt to name but a few, and is carefully curated for shoppers of discerning taste, putting Seven Dials on the map as a hub for forward-thinking men’s fashion.
Award winning Cornish surf brand Finisterre will be giving away complimentary coffee with every purchase; brand new bicycle and accessories brand Fixation London will offer 20% off bikes alongside their collection of sunglasses and watches. Italian brand Franklin & Marshall will be giving away free drinks in-store and Parisian store Loft Design By will be providing Prosecco to customers throughout the day. The first 50 shoppers at Fred Perry will receive a free wallet.
Head to Larsson & Jennings’ flagship store to create your own limited edition watch; visit Peter Werth to cover all of your tailoring desires; invest in a luxury leather jacket from Bolongaro Trevor. For those finishing touches treat yourself to wet shaves, beard trims and shoe polishes for the modern gentleman at the premium male grooming salon Murdock.
Grab a slice of gourmet pizza at Homeslice or feast on mouthwatering steak at Hawksmoor; to top it off head to The Crown Pub for an ice-cold pint.
For full details of activities to be had, visit SevenDials.co.uk