scratch and sniff jeansWe all know what a pain denim can be to wash, it takes ages to dry, more often than not the dye runs and in general we only have one pair of jeans we really love and we don't like being without them so imagine our joy when we discovered scratch & sniff jeans.

Created by Naked & Famous Denim (nothing to do with the band we're assured) these raspberry scented jeans need never be washed because they'll always smell fruity good. It's as simple as it sounds when they get a bit smelly just give them a scratch as a raspberry scent will be given off.

Because who wouldn't want jeans that smell like yogurt?