A few days ago we showed you the new glow-in-the-dark jeans by Hudson and today we wanted to show you a new collection of denim with a difference, this time avec paint splashes.
This new denim collection is the byproduct of a collaboration between April 77 and designer Calla Haynes who together have created jeans, jackets and shirts that are bound to get you noticed.
Speaking of the project Haynes said, 'The brand, Calla, is based on the idea of relaxed luxury, so it was important to me to propose jeans to my client. I asked April 77 to work with me because they are just honestly my favourite denim brand! I wear them all the time. For this collaboration, we discussed mixing our two worlds together into a theme called ‘Romantic Rights’ – a vision that is both romantic and very rock and roll. For the print designs, I imagined a girl, in love, at a summer music festival and how she feels. I tried to communicate the heat, the nature and the music in abstract patterns.'