For a while now we have been talking about the high end label offering form Hennes that is & Other Stories.
Now you can find this collection in the Regent Street’s flagship H&M store. The store has been taken over as & Other Stories first ever UK flagship store. Hennes are opening other & Other Stories shops in Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm also.
The collections on offer are a range devised by ateliers in Paris and Stockholm. Items aim to be ‘lasting wardrobe treasures’, and have an emphasis on quality, unlike the rather throw away £12 items that we normally grab from Hennes when we want a change.
Talking about the new store opening, head of & Other Stories Samuel Fernström said, ‘all of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com.’
The luxury range is comprised of women’s shoes, bags, accessories, beauty products and a ready-to-wear line. The collection has been described as ‘diverse, ranging from masculine tailoring to feminine chic’.
& Other Stories : 256 – 258 Regent Street.