A little while ago we gave you the opportunity to go and get your bush, or lack thereof photographed to go into an exhibition by Mother. Today that exhibition is ready for you to see.
As Lu wrote in Metro a few weeks ago ‘It’s clear that fashion affects almost everything, but what happens when fashion turns into mainstream, mainstream turns into the norm and the norm turns into the expected. Does your choice disappear?’
Creative agency Mother London launched a project to spark a debate about modern feminism. Project Bush was a call to action for women to stand up to the pressures of modern society and demonstrate the choice that many young women –particularly – may not realise they have when it comes to waxing.
Whether waxed or never tended, young, old, black, brown or white we asked London’s ladies to have their bushes anonymously photographed by celebrity photographer Alisa Connan.
Responding to the press and twitter conversation on the project, 93 women participated in the project.
The resulting photomontage will be displayed at Mother’s London HQ between the 14 – 18 November.
Having worked with ELLE Magazine and the Feminist Times on a project on equal pay, Mother wanted to launch a campaign to address the question of modern feminism - how does it manifest today, what are the challenges it faces, what does it mean to be a feminist?
For many women, it’s about choice. Waxing culture has become so mainstream that some young women don’t see it as a choice. So Project Bush became a means to question the status quo and open the discussion on the state of feminism in 2013. And spark a debate it has.
As expected many have wanted to have their say - as you can see below - and you can have your's too.
Telegraph 27.09.13: ‘We might start out in our marriage by believing in equality (fools that we are!) – that ... times have moved on. But in the minute by minute power-struggle behind the average front door, I’m not sure they have. Perhaps we do need these feminist creatives to stick up for us after all.’
Guardian 26.09.13: ‘Like many feminists, I hate the idea that even the bits of a woman's body called "private" must resemble those of a 10-year-old. Celebrating difference and not feeling the pressure to confirm to a fashion for pubic hair removal is a good thing.’
Guardian 15.10.13: ‘I fully support what Project Bush is trying to achieve.’
‘Project Bush has definitely got people talking on Twitter so it's helping to break the taboo of discussing the subject. Once we break down the barrier of talking about boobs, bums and vaginas, it will be a lot better for everyone." I couldn't agree more.
Huffington Post 05.10.13: ’Jane Martinson from The Guardian asked, 'Do you want your pubic region photographed by an ad agency?' my response- pubic region? IT'S CALLED A BUSH, LADY and yeah, why not.’
‘I mean, it's just hair, down there. It might be attached to my aptly named 'private parts', but nothing 'private' was on show.’
‘Then I told my ex-boyfriend about it and the look of disgust on his face made me feel like a 50s housewife who had asked to use the lawnmower. For a second I thought I'd call and cancel. I didn't want him to judge me. Then my mind raced and I thought if he was disgusted, every man in the world was also going to be disgusted. In one second and with one look, my ex honestly made me feel that I'd be judged and alone forever and that I'd end up marrying a polaroid of my muff. Then I realised that's what this whole project was about. It's my Bush, My Choice.’
‘I think a (metaphorically) subtle campaign like Project Bush shows that stereotypes have no place in feminist society anymore. But there's always a place for a lot of Bush.’
Join the conversation #projectbush
Mother presents: Project Bush
Exhibition 14 – 18 November @ Mother
Mother London, 10 Redchurch Street, E1 7DD