It may be a marketing pop up but it could spell then end for vinyl manufactures the world over if it goes down well. London and in fact the World’s first 3D printing record store.
The BACARDÍBeginnings campaign has seen some of the UK’s most exciting established and up-and-coming music artists come together to push the boundaries of music releases. For the third and final creative project in the music mentoring programme, Bloc Party’s Kele Okereke and his chosen emerging artist Bobbie Gordon will release their brand-new, original track ‘Down Boy’ (BACARDÍ Beginnings) through the creation and opening of the world’s first 3D printing record store.
Open for just two days on Friday 13th December and Saturday 14th December in central London, the store not only marks the very first time an original track has been released in 3D printed format, but also highlights and pushes the current boundaries of 3D printing technology. Working with technologist Amanda Ghassaei who developed the bespoke technique and programme for converting digital audio files into 3D-printable records, this will also be the first time an entire track is coded to print in 3D.
Music, culture and technology fans alike will be able to go to the store to buy the limited edition record ‘Down Boy’ (BACARDÍ Beginnings), with all sales proceeds going to charity Nordoff Robbins, the national music charity dedicated to transforming the lives of vulnerable adults across the UK through music therapy and services.
Each record will also be sold in limited edition record sleeves specially designed at Studio Moross, led by designer Kate Moross. Famed for her energetic style and love of three sided shapes and typography, the London based illustrator, designer and art director has created four different cover designs for fans to choose from.
A launch party to celebrate the release of the track and 3D printed limited edition vinyls will take place on Thursday 12th December, with Kele Okereke and Bobbie Gordon performing their new track ‘Down Boy’ (BACARDÍ Beginnings) for the very first time. Fans can win tickets to the party and see the 3D printing in action by keeping an eye on the BACARDÍ UK Facebook page.
Kele is best known for being the front man and guitarist of indie rock band Bloc Party, breaking through in the UK in 2005with their Mercury-nominated album ‘Silent Alarm’. Since then, the band has continued to evolve and reinventthemselves stylistically. Bloc Party’s love of dance music has most recently been reignited with the release of Tapes’, a dance-mix compilation that shows the influence electronic music and club culture have had on their music. The inspiration of dance music on Kele is also shown clearly in ‘Down Boy’ (BACARDÍ Beginnings), which features classic garage beats and ambient vocals from Bobbie Gordon.
Go to http://www.youtube.com/bacardiuk for more details.