Zio Song, a South Korean designer, presented his SONGZIO SS18 collection at London Fashion Week Men’s (180 The Strand). It was the first show of the day, kicking off at 9am, but it was one worth getting out of bed for. With a pyjama feel, appropriate for a morning show, this collection featured stripes that made you want to crawl back into your loungewear and your bed.

The collection was inspired by this single phrase, “Man, in his night, searches for his own light”. Male emotion is explored throughout the collection. The idea of accepting men’s emotions and feelings, something our society is talking about more and more, influenced every piece.




The colour palette consisted of blue, orange, red and grey. Bold and colourful striped jackets were mixed with muted white shirts. The stripes peaking through on linings of coats, and pinstripes creeping in too, on a series of tailored designs. Creating a clear theme throughout.

This SS18 collection incorporated canvas paintings from Song. Hand-painted these are added to the styles, showing a range of men painted on t-shirts and shirts alike.

A range as unique as ever, it breaks the mould in more ways than one.

Words: Andrea McCaul| Fashion Week Press |@andreaelizam