The name is taken from the 1960s term ‘Peacocks’, used to refer to men who adopt a distinct and colourful dress sense.
On arrival, the seats are gifted with goody bags filled with Ben Sherman cleansing soap, moisturising soap and body lotion with piercing citrus, bergamot, floral and musk notes – along with a British flag pin. Models sport similar ones on their jackets.
Peacock feathers are showcased in glass cabinets in the lavish wood interior. Guests are split across three rooms for the models to navigate.
The Spring/Summer 2018 collection is a flurry of patterns inspired by the Bohemian and psychedelic movements of the Sixties. The models bring sass and swagger to printed shorts, deconstructed summer blazers and soft linen separates.
Where it can be, the models’ hair is worn long and shaggy, topped with a bucket hat, while their eyes are shielded with sunnies or oversized geek chic glasses.
Indigo and denim are the designated shades for outerwear, paired with brick and tan, while jerseys and shirting come in burnt sienna and pineapple – ideal hues for the summer months.
Suede jackets, a hooded parka, lightweight wool drawstring trousers and a warped gingham shirt are the standout pieces of the collection – seen in dark denim, claret reds and soft pinks.
Daring patterns, such as florals, can often be overpowering, but Ben Sherman tones them down with classic stripes and checks. The peacock pattern is a particular highlight as an ode to the collection’s overarching theme. Peacocks wear peacocks with aplomb.
Inspiration is also drawn from the music and festival posters of the Sixties. The Ben Sherman aesthetic is not lost, as it injects originality into the traditional shapes. A two-toned black and orange jumper bursts with flowers to spell out the word ‘MOD’ – the mods being a British youth culture known for making the Ben Sherman shirt part of their uniform.
The legacy of Ben Sherman, which was first launched in 1963, lives on five decades later. There is no better brand suited to design a collection dedicated to the decade of its inception. ‘Peacock Revolution’ reintroduces what was popular in the Swinging Sixties to a new audience of men ready to adapt the styles and make them all their own.
Images: Ben Sherman