LFW SS14: Jayne Pierson

Dragging myself away from the fashion frenzy in Somerset House, I headed to the equally busy Oxford Circus area to preview Jayne Pierson’s “Veil” collection.  Despite waiting a rather long while in the cold, this SS14 display was well worth the wait, with a unique approach than most LFW shows.

Standing out from your typical catwalk, “Veil” was mainly showcased via characters in a short film. Pierson’s MA in film and fashion meant she was able to juxtapose both passions and demonstrate her talent in these two areas.


Inspired by Pierson’s own nostalgic reflections and personal experiences, the presentation opened with four models clad in a combination of delicate, hand- embroidered, lace lingerie teamed with light leathers and soft tailoring. As the models started to strut away, a fairy-tale-esque narrative hit the screens, focusing on an engaged couple attending a soiree. Despite the sweet beginning, things soon turn bitter when the woman discovers her fiancée with another woman and flees the venue.

The film continued, eventually ending with a happy, but not so traditional, ending. “Veil’s” concept was for the collection’s pieces to carry forward the narrative and characters but also in a non-traditional way, which was clearly noted in this short story.

This non-traditional approach was also seen within the actual collection, mixing metallic ruffled necks and bomber jackets with sheer separates. Lashings of leather and lace were key throughout the collection, merging a mismatch of creations.

The addition of a film, made this really stand out as a thoughtful and creative piece of art. Pierson has created a romantic, seductive collection of truly stunning clothes.


Kathryn Lewsey