Fashion, Fashion Week

LFW SS14: Jayne Pierson

Dragging myself away from the fashion frenzy in Somerset House, I headed to the equally busy Oxford Circus area to preview Jayne Pierson’s “Veil” collection.  Despite waiting a rather long while in the cold, this SS14 display was well worth the wait, with a unique approach than most LFW shows.

Standing out from your typical catwalk, “Veil” was mainly showcased via characters in a short film. Pierson’s MA in film and fashion meant she was able to juxtapose both passions and demonstrate her talent in these two areas.

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Inspired by Pierson’s own nostalgic reflections and personal experiences, the presentation opened with four models clad in a combination of delicate, hand- embroidered, lace lingerie teamed with light leathers and soft tailoring. As the models started to strut away, a fairy-tale-esque narrative hit the screens, focusing on an engaged couple attending a soiree. Despite the sweet beginning, things soon turn bitter when the woman discovers her fiancée with another woman and flees the venue.

The film continued, eventually ending with a happy, but not so traditional, ending. “Veil’s” concept was for the collection’s pieces to carry forward the narrative and characters but also in a non-traditional way, which was clearly noted in this short story.

This non-traditional approach was also seen within the actual collection, mixing metallic ruffled necks and bomber jackets with sheer separates. Lashings of leather and lace were key throughout the collection, merging a mismatch of creations.

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The addition of a film, made this really stand out as a thoughtful and creative piece of art. Pierson has created a romantic, seductive collection of truly stunning clothes.

 

Kathryn Lewsey