Having perfected her craft interning under Hussein Chalayan, had her London College of Fashion graduate collection feature on both the Vogue and Tatler websites, and her designs already championed by the likes of the Noisette’s Shingai Shoniwa, Siripirun Saritasurarak is a designer-to-watch.


Statement three-dimensional patterns have been key to her aesthetic to date; the brightly coloured, seemingly blossoming structures have adorned cuffs and necklines, been woven into fabric or used as coordinating accessories. These ultra feminine detailings have featured on flowing dresses, paneled tops, coats and trousers, and offset with crisp tailoring and clean lines.

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Currently in the process of launching her very own namesake fashion label, the Bangkok-born designer showcased her latest creations in Fashion Scout’s Emerging Designer Exhibition at Freemasons Hall during London Fashion Week. We met up with her there to discuss inspirations, ambitions and what to expect from the Siripirun brand in the near future...


For anyone yet to discover the Siripirun label, how would you describe its ethos in three words?

Bold, textured and fresh.

What were the main sources of inspiration for your SS16 collection?

Efflorescence (meaning the state or period of flowering) and “Phuang malai”, which is a Thai form of floral decoration, which is often kept for good luck.

Which celebrities or public figures would you most like to see wearing the Siripirun label?

Elle Fanning since she has a great sense of style that accords with the Siripirun brand.

Innovative textile manipulation is key to your design aesthetic in both your London College of Fashion degree collection and new label, will this continue and become a trademark identifier for the Siripirun brand?

Definitely! I love working with intricate textures and bold colours. These themes are integral to the Siripirun brand.


What are your ambitions for the brand moving forward?

To continue building brand recognition with the aim of releasing pieces for sale in 2016.

What piece of advice have you most appreciated during your journey to becoming a fashion designer?

“Doubt kills more dreams than failure ever will” Karim Seddiki

And finally, we like to stay in the loop here at Who's Jack and we were wondering which fashion insiders we should be following on Instagram?

Aimee Song @songofstyle
She is a well-known blogger. Her style is very inspiring.


We’d like to thank Siripirun for her time and look forward to seeing more of her stunning creations in the near future. Find out more about her designs and view past collections on the brand’s website here.


Words: Helen Lovett | Fashion Week Press | @mustardyellowshoes
Images: Amie Caswell | Fashion Week Photographer | @amiecharlot