img_6926

A lithe group of models were the embodiment of youth at Freemason's Hall for RUN Label's SS17 catwalk presentation. Dressed in playful houndstooth and bold stripes they made a pretty picture in canary yellow and powder blue with touches of khaki adding a bit of edge.

img_6914

This medley of graphic prints teamed with flowing silk, midi-dresses and heeled sandals had a very contemporary feel. The collection exuded girly femininity but the addition of sporty bomber jackets and messy top-knots created an interesting modern aesthetic.

img_6808

img_6802

The collection -  fittingly named 'Lineal' - is the creation of Varun Sharma, the designer behind RUN Label. Sharma prides himself on his craftsmanship and print work, created in-house. These two qualities see him design the most beautifully refined garments that are both chic and modern.

img_6757

His clothing is full of personality and does not need fancy cuts or elaborate detailing to make it stand out. In fact, the clean lines and simplicity is what allows the experimental prints and bold colours to truly make stylish impact.

img_6690

img_6829

This is what makes the upcoming designer stand out from the majority of the LFW crowd. Womenswear, more often than not, is labelled as wacky and unwearable. Though there's nothing wrong with expressing artistic creativity, it makes a nice change to see a collection so wearable, straight off the catwalk.

Perhaps this is down to Sharma's time working in menswear with designers such as Carolyn Massey. Or perhaps it's just down to his pure design genius.

img_6751

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Tegan Rush | Fashion Week Photographer | @tegan.photography