For the past few seasons Rosella May has been heralded as an upcoming denim designer, but she is also a true creative driven by a socially conscious vision. Her SS 19 show was a hyperkinetic experience; visually fuelled with its chaotic and colourful Jackson Pollack like patterns that felt connected to the subconscious.
And beneath this eye-catching treatment of denim and twill was a powerful theme, titled “Stigma” the young designer’s SS19 show was inspired by the taboos surrounding mental health issues and she collaborated with the Scottish Association for Mental Health.
May wanted to create a collection that is striking and courageous and it gave her clean silhouettes and innovative denims a powerful narrative. It was also a collection built on liberation, the freedom to be oneself in a gender-neutral boiler suits or sporty denims with all their bold, abstract patterns, ready for a loose urban summer. That’s the brilliant dichotomy of May’s designs; they may be about breaking down barriers but her vibrant denim is also exciting on purely a fresh fashion level.
For denim connoisseurs, Rosella May is also evolving its possibilities with her exaggerated, oversized vests and deconstructed takes on classic silhouettes.
Currently freelance womenswear denim designer for Calvin Klein Jeans in Amsterdam; she is a young designer living and breathing denim, but also a driven innovator with enough depth to bring such an omnipresent category some much needed originality.
Images: Joshua Atkins