Rohmir Spring/Summer 2019

London Fashion Week, like its namesake city, has many layers. For every subversive Matty Bovan show there coexists the equally flamboyant Rohmir. Both brands are playing the fashion game, and their worlds will never collide, nor their audiences, for on the surface Rohmir appeals to a London fashion subculture that are glamorous, beautiful and affluent.

Rohmir Spring/Summer 2019

For her Spring/Summer 2019 show, Swiss designer Olga Roh presented ''My fairy tale” her lavish fashion fantasy that she filled with ballet dancers, macaron coloured evening gowns and even a small child crying “the queen is naked!”

Rohmir Spring/Summer 2019

And being a fashion fairy tale, it was presented in chapters that delved into themes of magic, enchantment, and empowerment all told through a cast of incredible dresses.

Rohmir Spring/Summer 2019

There was even the occasional red gown, conjured up as though a tempting apple we shouldn’t bite into for fear of being poisoned.

Rohmir Spring/Summer 2019

But Roh does want us to bite into her fashion apple. She uses her love of exquisite couture quality fabrics and sensual silhouettes to elevate woman into their ultimate princess alter egos. And as we know, it can be a difficult business, that being a modern day princess.

Rohmir Spring/Summer 2019

Roh explored the business side of fairy tales with her charming Chanel-esque power suits before succumbing again to presenting huge bowed dresses.

Rohmir Spring/Summer 2019

Roh could not quiet work out for which princess she’d rather design for; the media-savvy Instagram friendly new guard or the fairy tale princesses. Perhaps in Rohmir’s high-octane world they can both exist forever enthralled by her dresses.

 

Words: Catherine Caines| Fashion Week Press

Photography: Jessamine Cera