‘Purple Reign,’ PPQ’s AW16 collection, was held at St Andrew Holborn church for Fashion Week this season. Before the show even began, there was an intense buzz of excitement. The flashing bulbs of the paparazzi outside caused quite a stir as they swarmed around celebrity figures, including Made In Chelsea’s Rosie Fortescue and TV presenter, Billie JD Porter.

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The venue was perfect for the edgy brand with its dramatic black and white chequered floor. Against this, the ice cream pastels of the collection really stood out.

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The atmosphere was fiercely confident, “A rebel with a leopard print cause…She’s a street walking cheetah and tonight she will reign purple,” as the press release put it.

The models strutted out in their knee-high boots with sultry sheer panels running up the leg. Dressed in black PVC leather with matching purple bags, these looks are clearly not meant for the shy, retiring types. The outerwear consisted of light blue and lilac mohair coats, colour blocked leather jackets and a bright yellow, fur-trimmed, hooded coat. The mohair theme continued into the finale with blue and pink plaid fur coats.

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The model's beehive hairstyles added a 60s feel to the overall look which was also referenced by the heavy eye make-up, micro mini dresses and metallic heels.

Cute strapless dresses in pretty pastels added a softer feel to the edgier leathers. A tiered, ruffled, rainbow pastel dress with cutaway back made quite an impression. Throughout the collection there was a theme of soft animal print on lightweight sheer fabric which tied the looks together effortlessly.

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Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Rebecca Jane Ryan|Fashion Week Photographer| @cybrgirlco