Gone fishin' was the concept behind Minki's AW17 presentation at the RSA for London Fashion Week. The designer, who loves to create a dialogue with his audience, took the Minki woman back to her childhood to the time when she was coming of age.
Exploring this journey, the collection experiments with the experience of growing-up and developing a character. For the Minki woman, this results in a balance between femininity, strength and a sense of humour.
The collection draws from the metaphor of a soul-searching fishing trip and incorporates the theme into its designs. Sailor stripes are abundant in a colour palette of red, blue and white.
The models look young but not naive. They are perfectly positioned between their childhood and womanhood - an exciting and experimental time represented through the colour palette and quirky design.
Fish lures are printed onto silk fabrics and wavy seams make up the psychedelic knitwear. Slogans and lettering are heavily embroidered onto sweatshirts with long loose threads left hanging down, un-cut. There is a huge sense of fun and light-heartedness which is balanced well with a touch of grown-up edge.
Minki has taken us from outer-space in AW16 to the mysterious seas in AW17. Who knows where we'll be heading next...