It was as if a fresh summer breeze had swept through the Gallery at Freemasons Hall. A kaleidoscope of chartreuse, orange, gold and crisp white flowed down the Mimpikita SS16 catwalk; each oh-so-pretty piece screaming to be taken on the most glamorous of holidays come next June.


Titled ‘A New Femininity’, the collection featured elegant, flowing dresses that were loosely fitting but still drew attention to the body via plunging back detailing and sheer fabrics. Solid colours were broken up with abstract shapes, stripes and metallic threads, while sheer nude and white blouses were adorned with sparkling jewels. However, even the most stunning and detailed pieces still managed to maintain a minimalist, understated appeal.


Hem lines varied between knee and floor length, with the cut and draping of fabric taking centre stage. Wrapover necklines, shawl collars and asymmetric shapes were featured amongst the key detailing. Models wore flat slip-ons while hair was pulled up into a stylish bouffant with a casual side ponytail, and decorated with gold fan shape grips; styling that perfectly summed up the collection – laid back but utterly beautiful.


The brand was established back in 2008 by three sisters; Nurul, Mira and Syera Zulkifli, all of whom had previously supported their family-run architectural business; a creative background that continues to influence the silhouettes they design. Though price points for pieces are a very reasonable, high-street friendly range between £50-£150, the brand has become renowned for the quality of fabric used and commitment to craftsmanship, including the fact that their Kuala Lumpur based team includes beading specialists.


Easy-to-wear but utterly charming, this is the perfect collection for the girl who wants to turn heads without even trying.


Words: Helen Lovett | Fashion Week Press | @mustardyellowshoes
Images: Tania Willis | Fashion Week Photographer | @RoseyTan