Mimpikita is a designer label founded by three inspirational females, who all come from different backgrounds. Their work celebrates the diversity of women, as they come together to bring unique styles and ideas that are motivated by all their different cultures. And their AW19 runway certainly encompassed all of these qualities.

It was no doubt an incredibly uplifting show to watch, as models walked down the runway to Whitney Houston’s 'How Will I Know' and 'I Want To Dance With Somebody', in designs that were vibrant, fun and cheerful. The pieces were hyper feminine, with floaty dresses, pastel colours, clashing prints and turtleneck tees filling out the runway.

The looks embodied a nostalgic, summery feel, using the popular layering trend to make these sunny pieces Autumn/Winter appropriate. There was a great sense of balancing beauty with comfort in these pieces, as the dresses and skirts dropped loosely and freely, donning less fitted tailoring whilst staying true to the female form.

The recurring abstract floral print became a theme throughout the show, enhancing the femininity of the soft silhouetted designs. Plaid prints were often paired up with these florals, as the clashing of patterns worked heavily in favour of many of these looks.

The use of turtlenecks was smart, operating both to cover up flesh for a more conservative attire and to turn a summer dress into something more suitable for the colder seasons. They heightened every look, particularly in the final piece that hit the runway. A stunning peach gown with charming embroidered flowers and a pink-mesh underlayer was paired up with a navy turtleneck, and it was by far the star of the show.

The uniqueness of the show came from the creation of designs being aimed towards women of all cultures, backgrounds and religions. It felt fresh, current and heartfelt; every look would guarantee to make you smile and you were made to feel welcome, inspired and hopeful. Mimpikita is definitely a designer to keep on your radar.


Words:  Magda Kaczmarska | Fashion Week Press | @_magda__