When a collection is inspired by a personal experience, it opens up the designer's own world to curiosity from the viewer. Details are not simply embellishments of design, but more a map of how someone has interpreted cultural shifts. Lama Jouni's Autumn/Winter 17 collection debuted as part of a Fashion Forward Dubai (FFWD), FAD Institute of Luxury Fashion & Style (FAD Dubai) and Fashion Scout initiative, and in doing so, gave us a glimpse into her life.
Lama was inspired by the French colonization in Lebanon and is intended to encompass the cultural changes in her home country's post colonization. Lama moved to Paris in 2007 to pursue her studies at Parsons then embarked on her training at some of the most internationally recognised fashion houses, including Balmain and Reed Krakoff, where she began to develop a signature style as is evident in this Autumn/Winter collection.
Floral prints on striped, cropped shirting features structured asymmetrical lines, creating a waterfall effect from the shoulder to the hip - the overall effect is a unique blend of Parisian and Middle Eastern elegance.
A shimmering black floral lurex dress is accented by a pop of bright floral detailing while a black cropped jacket with soft velvet collar is contrasted with bright gold buckles and buttons to nip in the waist and draw the eye to the cuffs. Paired with a blood red skirt, this look is all about creating a subtle but effective combination of glamour and sophistication.
Cropped hooded sweaters are given the same treatment, stepping up from casual to chic, with gold lettering and an elegant drape while the entire collection is set off by oversized gold hoop and long drop earrings.
A celebration of femininity, this collection takes you on a journey with Lama Jouni. As she said herself '...I relate so much to the inspiration and the story behind it. The industry is filled with surprises and obstacles, therefore I always try to improve my collections.' She has set herself up with a difficult obstacle of improving on this collection, but if she succeeds, it will be a very welcome surprise.
Words: Niki Rooney | Fashion Week Press | United Agents
Images: Rosemary Pitts | Fashion Week Photographer | @rosemary_pitts