Powerful pirates and “seductive swashbuckling sirens” were the theme at House of Holland’s Spring/Summer 18 collection, shown at the Topshop Show Space - which Holland had transformed into his own beachy heaven, complete with pirate ship and foamy wave catwalk. Models walked the wavy runway to a quintessentially British soundtrack that included The Streets 2002 garage album Original Pirate Material – of which the collection was named after.

Thinking of pirates in a fashion context, Galliano, Westwood and 80’s new romantics can’t help but come to mind – archetypal of British youth culture. Holland’s colourful take on pirates is a reimagining of youth culture in the millennial age; his girls are loud, bold and carefree, dancing their way through London’s nightlife.

Waves were seen throughout the collection – quite literally a “new wave” of youth culture. The wave stripe print adorned breezy voile dresses and co-ord separates; including billowy trousers, silk shirts and surf inspired spray jackets. There was a continuation of waves to the more tailored pieces: Prince of Wales check jackets, flared trousers, mini skirts and dresses; all with a sportswear twist.

This collection was rich in textures with hand knitted crochet; beaded macramé totes and dresses; denim embroidered with shell and starfish motifs and playful accessories in the form of tricorn hats resembling coral and sequin seaweed sandals, all in an array of bright colours.

As ever, Holland didn’t shy away from his signature slogans and HOH branding. Here the words power, dreamy and heaven emblazoned hoodies, skater socks and oversized bum bags worn over the shoulder; pieces that are bound to be a hit amongst Holland’s loyal followers.


The closing dresses were a continuation of the wave theme, albeit in a more subtle manner, with blush pink and black maxis; perfect for slinging over a bikini or to be paired with Doc Martens for a grungy evening look – as Holland’s girl would.

Overall, Holland stayed true to his playful off-beat aesthetic, injecting some wacky fun into Fashion Week. 

Words: Lucy Hardy | Fashion Week Press | @lula_har

Images: Zac Mahrouche | Fashion Week Photographer | @zacmahrouche