The Daks catwalk show is always a true celebration of British style. Set in a quintessential London hotel, in a plush room with heavy closed curtains, the air is always thick with anticipation of what will be presented on the catwalk.
As suited and booted purveyors of English fashion look on, the lilting tones of music that instantly evokes lazy summer days announces the start of the SS18 preview and the first model comes sashaying out, bathed in warm light and framed by wooden oars that act as the backdrop to the show.
Inspired by the height of the British summer social calendar, the Henley Regatta, the clothes instantly transport us from slightly-chilly city to warm afternoons by the water. Fabrics are light and flowing, combining loose, textured linen with floating chiffons and draping knitwear.
Both female and male outfits are made in neutral or white shades, that could mix and match into any number of combinations. An soft brown and cream regatta stripe cloth, designed exclusively by Daks, brings warmth to the neutral shades, off-setting the plain simplicity of the designs.
Hair is loosened out of buns and the aesthetic becomes a little more glamorous as we move into evening. Linen gives way to silky patterned florals, with pleats and ruffles catching the eye on sleek silhouettes. White embroidery adorns white fabric, adding interest to the pieces without changing their minimalistic design.
Once again, Daks have created a collection that is at once timeless and fashionable; combining ease of wearing with instant style. The Daks woman will be immaculately dressed for all summer occasions, yet also approachable in her aesthetic; the smiling faces of the models contrasting with the usual fashion week pout to create a feeling of warmth that lasted well into the cool September afternoon.