From across the street, you could clearly tell that there was a party happening at Scream, with pink light, cocktails and the sound of 90s girl band hits spilling out onto the pavement. A few short minutes later we were inside and loving life at the Charlotte Simone AW16 presentation.
Charlotte Simone’s style is fun, with a capital F. Models were draped over pink rocks on plush carpets, chatting and swinging bare legs. Fur adorned everything, from head to toe – hats were topped off with fluffy pompoms, scarves were grey shag or stripy boleros, coats were trimmed with shearling and Stan Smith-esque trainers were finished with little furry bands.
Yet upon refocusing the pink champagne filter, it became obvious that despite this outwardly girly aesthetic, the Charlotte Simone girl has grown up since last season, using black as a base for building upon with colourful accessories. Black leather jackets, skinny black trousers and casual black dresses all channelled easy-to-wear style, topped off with the stand-out PVC Mac Daddy trench, which inspired this whole new design direction with an unlikely but lucky pairing on the cutting room table.
As we finished off our pink, glittery canapés, we considered how much we’d like to inhabit Charlotte Simone’s world; it’s a world where it’s possible to take an outfit from from day to night with the addition of a pompomed baseball cap and lambswool sleeves, where scarves have pockets big enough to do away with the eternally heavy handbag and where, ultimately, life is just a bit more playful.