If you were to think of a British brand that truly evoked adventure, Belstaff would surely come to mind. Now they face a new direction in their journey with the appointment of creative director Delphine Ninous. And while embracing the demands of contemporary culture, still at the very heart of the brand lies the pioneering spirit that inspired Eli Belovitch and co. nearly a century ago.

Belstaff presented their 'Paris to Dakar' collection on day 4 of LFWM- influenced by the thrilling Dakar rally in the 1970s. In the room, a motorbike- a lasting symbol of Belstaff's timelessly cool attitude. The biker chic collection itself united men's and womenswear once again to ring in this new era of fashion and to reflect romantic illusions of life on the road.

The 70s vibes were complimented by the earthy colour palette- browns, burnt oranges and deep reds. While Leisure wear and leather jackets really gave the wearer entry to the 'cool kids club'. Retro sports patterns and graphics worked alongside lightweight materials to capture this idea of fast life on the go- Be it on the move in London on a summer's day or riding cross country through North Africa.

Belstaff know how to make an edgy impact throughout their collections and their SS18 presentation was no exception. By embracing the intrepid spirit of the modern explorer, Belstaff's new season collection encapsulates the demands of today's generation while exuding a youthful essence.

'Paris to Dakar' pays homage to the brand's history, while looking to the next exciting chapter of their story. We can't wait to see where the road takes Belstaff next.


Words: Sophie Joaman| Fashion Week Press| @londonellagram

Images: Tegan Rush | Fashion Week Photographer| @tegan.photography