APU JAN, a London based designer, showcased at Fashion Scout in Freemason Hall as the brand has done for many years now. Best known for integrating fiction-inspired designs with unique knitwear techniques, APU JAN uses literary themes helping their clothes to appear both real and surreal simultaneously.
Before the catwalk even started, you could hear a photographer howling at the back: “Can the lady with the huge heels please move…the lady on the phone…yeah thank you!” London Fashion Week problems, and now that was sorted we could start…
Inspired by Shakespeare’s 'A Midsummer Night’s Dream', this collection ‘An Ancient Summer Night’s Dream’, gave its own take on the fantastical magic that makes this Shakespearean play so well loved. Florals, fossils, stripes all designed in an originally abstract way, made up the prints on the flatteringly and flowing silhouettes.
Blue, black and grey shades created the simplistic colour palette, with one mint green design gracing the runway. Taking nothing away from the designs, the hues helped them blend together with ease as they were walked down the catwalk. A contemporary twist was applied to the well established knitwear, APU JAN designed sheer and cut out pieces that fitted effortlessly into this collection. Not forgetting the matching sets, ruffled dresses, midi coats, balloon skirts and culottes that combine traditional and oriental elements with a modern twist; the hallmark of the APU JAN brand.
Half way through the runway we all started to take notice of the DJ sitting directly behind me, mixing while playing the flute it added a unique touch to the show that I had never seen before at LFW. Earning him a special round of applause after the finale.