Held in the Freemasons' Hall on Sunday early afternoon, A-Jane was a London Fashion Week show that got everyone talking. The models walked in one by one, moving around the stage posing for the big crowd of photographers as they did - the room was packed out and full of energy.
A-Jane for this collection focused on Neue Musik (new music), which is intended to create artistic inspiration and optimism, while challenging the traditional composition structure. With this in mind, A-Jane’s AW19 range broke design boundaries by beginning her collection with no lines, no paper and no preconceptions. The Neue Musik movement provides endless inspiration to designer Alice Jane and has allowed her ideas to flow freely and not ‘follow key’ - no pun intended!
Continuing this inspiration from creation to presentation, each model used various instruments, including (but not limited to) spoons, sand paper and glass chimes, to create clashing sounds and a feeling of chaos – something mirrored throughout each piece in this collection.
Emphasising the philosophy behind the Neue Musik movement – Alice is leading the way by not allowing her creativity to be restricted with strict lines, shapes or structures, instead opting for flowing silhouettes of waves and curves, for a sense of freedom.
Sticking with a primary colour palette, this collection is full of staples – from the oversized printed midi skirts and dresses to the high neck green jumpers and blue ruffled inserts, so you’ll fall for new shapes in the colours you know and love.