International luxury fashion brand, Velsvoir, is known for specialising in accessories: bow ties, pocket squares, ties and lapel braces. The label only started in 2012 and was voted Best Regional Menswear Designer by 2014. The brand is based between London and Dubai and was the creative concoction of three brothers who "accidentally" reinvented the bow tie.
The live presentation for their AW15 collection took place at London's Edition Hotel, in a chic, dimly lit bar. The venue reflected both the swanky, luxurious feel of the collection as well as the deep blue and black colour scheme. Models stood under spotlights on small sets made up of armchairs and glass tables with sophisticated floral arrangements by Yan Skates.
The collection took inspiration from crisp winter days bathed in sunlight. This can be seen in crisp, sharp tailoring and colour story. The Velsvoir man is all about modern luxury, wearing striped shirts, bow ties, waistcoats and slim-fit trousers. The outfits were accessorised with limited edition prints from Russian artist, Gregory Emvy. Velsvoir caters to clientele seeking exclusively crafted and distinctive products.